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Cui Bono? Summernats and the Local Economy

By Aurelius 4 January 2009 63

For years now, we’ve been told that Summernats brings economic benefit to Canberra. So I thought I’d ask the question – who benefits? Let’s try and avoid this thread falling into the pothole that all other Summernats threads fall into, and let’s not discuss the loutish behaviour and alcohol restrictions etc. I am hoping the hivemind, with its finger in many pies, might be able to answer a simple question – who benefits economically from the event?

Obviously EPIC benefits, and the food vendors that operate there. Shell Gateway benefits from having thousands of people next door who clean the place out of all types of fastfood. The servos in Dickson and Watson benefit from considerably increased sales. Presumably the takeaways in Dickson as well. And the cheapo accommodation options in Watson. My partner’s store, which sells car-related product sees some, but very little benefit, but it’s not in North Canberra so that’s understandable.

But I spoke to someone who runs a takeaway in Mitchell – he sees no benefit. Restaurants in Lyneham, zip.

So who benefits? Is your work directly affected, and in a positive or negative way?

[ED – A story in today’s CT suggests even Chic Henry isn’t doing so flash this year]

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63 Responses to
Cui Bono? Summernats and the Local Economy
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summernats cruiser 10:26 am 28 Jan 09

just thought id add a perspective of a entrant of summernats and a employee of a sponsor.

ive attended summernats for the full 23 years of the event, i take my friends, employees ans family.

i have had and am still working on numerous show cars and our only aim is to come to summernats and compete. For the last 5 years i have come as not just an entrant, but as a sponsor to the event, i spent in excess of 23,000 on accomidation, over 10k on food from your local resturants and grocers, use your local hire company to put up our marquees and spend plenty around your beautiful city.

what you people fail to see is the great publicity this event has world wide, you just think of yobbos doing purnouts and perving, there is a majority of people that go there for the car festival, and because one servo is quiet doesnt mean it brings no good to your economy, im my case you prob have 50 or 60k of my money and that is from one sposor and entrant, as far as i see it, it is a great event, with great exposure for my business and good exposure for canberra. my company is japanese based and loves what it sees in summernats. this year was the best behaved ive seen it and yet canberrians still whinge, i thik chic does a great job at containing a majority of it inside epic.

as for the tool who whinged about the entry price, you would pay 50 dollars to see 80 mins of football at canberra stadium, do you want to shut that down too?? at least you got hours of entertainment at the summernats!!!

you do get a huge financial benefit our of the summernats, i will continue to support it if it remains in canberra, i love putting my money into your great city, and i get really upset when i read these blogs on here posted by people who have no interest in the event and have prob never been, and for the record, chic is not looking for free rent, and you all may get your wish, i hope for all motoring enthiausts sake you dont!!!

peterh 4:18 pm 05 Jan 09

BerraBoy68 said :

So much!

wasn’t chic from flynn or fraser? his daughter was jane, wasn’t she?

BerraBoy68 4:11 pm 05 Jan 09

So much!

peterh 4:08 pm 05 Jan 09

BerraBoy68 said :

There once was a bloke named Chic Henry
Who wanted to use EPIC for free
But the event that he run
Vanished up it own bum
And the people of Canberra went Yippee!

(Note: No offence is intended to two of you that like SummerNats,this is a bit of fun. no correspondece will be entered into:)

you just miss the old neighborhood, don’t you?

BerraBoy68 3:58 pm 05 Jan 09

There once was a bloke named Chic Henry
Who wanted to use EPIC for free
But the event that he run
Vanished up it own bum
And the people of Canberra went Yippee!

(Note: No offence is intended to two of you that like SummerNats,this is a bit of fun. no correspondece will be entered into:)

Danman 3:41 pm 05 Jan 09

5 years free rent LOL 0 Imagine the RNCAS or Folk Festival asking for that.
IMO these events are less hostile for locals than summerGnats

BerraBoy68 3:33 pm 05 Jan 09

Pandy said :

Chic Henry on the radio this morning hinted very strongly that if he does not get 5 years of free rent he will shut-up shop in Canberra. He cannot raise ticket prices, raise more sponsorship, shorten the event by a day, get a better place to hold the event than EPIC. In fact if he has no changes for next year he (his company?) will go bust.

5 years of free rent?! Bye chick.

CoffinRX2 3:22 pm 05 Jan 09

Yes sorry my post was late at night, and after a few wines.

3% of canberrans attend this performance engineering festival.

That local 3% represents (as by the maths above) 21% of the total attendees.

I believe more recent figures put local atendees at 33%

peterh 1:29 pm 05 Jan 09

Mr Evil said :

Pandy said :

I wonder if it has ever occured to this moronic dinosaur that if he cleaned his event up somewhat, then more companies might be keen to have their name associated with Summernats through sponsorship.

I’d imagine there would be more than a few companies willing to pitch in several thousand dollars to have their company’s products and name associated with a true car show – but they won’t do the same to support a booze and tit fest!

Boganville. the new name for the nats.

Mr Evil 1:00 pm 05 Jan 09

Pandy said :

Chic Henry on the radio this morning hinted very strongly that if he does not get 5 years of free rent he will shut-up shop in Canberra. He cannot raise ticket prices, raise more sponsorship, shorten the event by a day, get a better place to hold the event than EPIC. In fact if he has no changes for next year he (his company?) will go bust.

I wonder if it has ever occured to this moronic dinosaur that if he cleaned his event up somewhat, then more companies might be keen to have their name associated with Summernats through sponsorship.

I’d imagine there would be more than a few companies willing to pitch in several thousand dollars to have their company’s products and name associated with a true car show – but they won’t do the same to support a booze and tit fest!

Thumper 12:46 pm 05 Jan 09

I’ll say orange, but i may be wrong…

peterh 12:27 pm 05 Jan 09

what colour was the camaro thumper?

Thumper 10:30 am 05 Jan 09

Panel beaters must be raking it in. I saw two seperate accidents involving what appeared to be Summernats cars over the weekend. One was a really excellent Camaro over in Kambah.

cagehead 10:24 am 05 Jan 09

And, by the way Cagehead, why do you think the AFP and Motor Registry make money over Summernats ?? The AFP members and Motor Registry employees people working Summernats are government employees who have to be paid by the Government – by taxpayers ie us.

Actually the AFP puts extra staff on during the summernats and charges EPIC for it. EPIC has n say in how many AFP staff are put on or how many hours they work but they get the bill for it and it comes out of EPIC’s profit, not from government grants.

Plus with all the people that get defects overthe period, that creates a flow-on effect when they spend money at their mechanics (all over canberra, not just dickson and mitchell) to get their vehiices fixed.

With the money made by EPIC at summernats they are able to hold the farmers markets every week and have other shows throughout the year such as the home and leisure show. Without the money made at summernats, these other shows would then have to be subsidised by the ACT government which is comes from your back pocket fabforty and mine as taxpayers.

Yes it is a week of hell for people that live near EPIC (and I am one of those people) but it does bring a lot of money into our little coty and puts us in the national spotlight for a week…

chrispy 9:53 am 05 Jan 09

Hi Ant #46
The summernats relies on the old street machine crowd which is probably getting smaller. If Chic wants the event to continue he will need to attract more Generation X, Y & Z cars. Unfortunately the major sponsor “Rare Spares” isn’t as interested in this market because they cant produce parts for modern cars due to patent & copyright issues.

p1 9:50 am 05 Jan 09

Sounds like summernats might be over and we will all have to get next years circle work fix in Goulburn.

chrispy 9:41 am 05 Jan 09

I think this topic misses the main point which is “where is the best place in Australia to have a bogan car festival”. Canberra is within a days drive (with a car trailer) of most Australian cities, plus it has a huge showground that is perfect for the event and a suitably sized local police force. We need bogans to build houses and fight wars, think of the summernats as our christmas present to them.

ant 9:26 am 05 Jan 09

Well, according to that highly paid executive, Chic Henry, the event is unsustainable and unviable. Such a pity, but if it goes, maybe a car enthusiast with organsiational skills will set up a new car show that does pay its way.

Thumper 8:32 am 05 Jan 09

First day back at work. i’m not used to be up at this godforsaken time of the day….

farnarkler 8:19 am 05 Jan 09

Klennex Thumper? Is this a new competitor for good old Kleenex? Anyway, lets hand the hat around for poor Chic Henry, particularly in Dickson and Watson.

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