The Color Run is a terrific event in terms of being genius marketing and it encourages local community participation.
Both my teenage daughters were in teams with their school friends. It cost me $130 ($65 each). I thought this was expensive for a ‘run’ and to have some coloured powder thrown over you. They assured me that it was a charity race and was for a good cause. But, this turns out not to be entirely the case. The Color Run is a ‘for-profit’ event- the organisers state that they work with local charities in the city the event is held in.
I don’t know how many people took part yesterday, but I’m guessing around 30,000. With the entry fee and money spent by participants on the coloured bangles, powder etc I’d estimate the event took in $2,000,000. I expect that the NCA would have charge a fee for use of Commonwealth Park. But, net profit, I’m guessing, would have been pretty good for an event which lasts only a few hours.
Does anyone know of any local charity which benefitted from the event?
Update (24/2/2015): The Color Run allows participants to raise funds for a nominated charity via GoFundraise if they choose to do so (this is in addition to the entry fee). Organisers have confirmed that all funds raised via GoFundraise go directly to the nominated charity.