29 August 2023

From world-famous pop duos to ... auctioneers? Floriade to host festival-first property auction

| Travis Radford
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David Holmes

Veteran auctioneer David Holmes will join the ranks of Floriade’s other esteemed performers from years past. Photo: The Property Collective.

Canberra’s annual celebration of spring, Floriade, has hosted many famous Australian performers since its inception more than 35 years ago.

Iconic pop duo The Veronicas in 2019, bearded and beloved Gardening Australia host Costa Georgiadis in 2022 and, this year, veteran auctioneer David Holmes.

The 2021 Auctioneer of the Year has called thousands of auctions in his decade on the job – usually behind closed doors in air-conditioned function rooms.

That’s all about to change this spring, when David takes to Floriade’s Tulip Stage on Sunday 8 October to auction off a diverse selection of properties.

“It’s a first for me,” David admits. “We’ve done many in-room auction events for The Property Collective but this is the first time we’ve done it at Floriade.”

After last year’s success, a custom cubby house will also go to auction on the day, with all proceeds from the winning bid and business donations going to charity.

Cubby house.

This colourful cubby fetched the handsome sum of $11,000 for charities Raw Potential and SEE-Change in 2022 and was afterwards gifted to Karinya House. Photo: The Property Collective.

Second-time Floriade sponsor The Property Collective is behind both of the auctions – as well as more than 300,000 of the bulbs colouring the capital’s streets.

The Property Collective is no stranger to your typical auction, with five to six buyers engaging in a polite bidding war while a handful of supporters and neighbourhood spectators watch on.

This, however, is no such event. “We’re expecting thousands of people, both locals and interstate travellers, because people come from all over Australia for Floriade,” David explains.

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So, why abandon the tried and true property auction formula? David says it’s a bold step away from the real estate status quo.

“It’s going to be a very different setting for us. Typically we’ve done them in beautiful air-conditioned function rooms,” he explains.

“Many property auctions happen on a Saturday morning and that’s fine. But that’s when all the property auctions happen. That’s when everyone hosts their open homes.

“So, to do something different actually gets a different set of eyeballs, will create a different environment and perhaps even influence buyer activity and behaviour.”

David’s expecting a winning combination for sellers from the unique fusion of a large, diverse crowd and boosted excitement and engagement from a warmer spring selling season.

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Aside from people currently browsing the Canberra property market, David also encourages people considering buying or selling in the near future to come along. They can use the event as a barometer for the capital’s housing market or just get a taste of how The Property Collective and auctions operate. If none of those reasons appeals to you, David says it’s also just a really fun time.

“The excitement in the atmosphere is usually quite electric,” he explains. “Because we’re auctioning multiple properties, it’ll be quite fast-paced too.

“There’ll be a selection of properties, a lot of buyers and I think you can expect to see a lot of hammers falling on the day.”

To register for the event or to register your property for auction, please visit The Property Collective’s event page.


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