A reader has sent in the observation that the GWS giants have added an intriguing level of customisation to their merchandise, but still fall short in the reader’s view:
Got all excited that I could finally get some Giants merch I’d be happy to wear….
Sadly not as it turns out. Couldn’t customise the back view (see pic). When will the Giants learn they have disenfranchised a whole population with a short-sighted and patronising name.
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I was a foundation member, but never became a full member due to the name. If the AFL were serious about creating a team (even if only partly) for Canberra, they would never have called it GWS… or perhaps their marketing brains trust is simply lacking?!
Important to note, you cannot customise the back view which reads ‘greater western sydney’. If you could, they would have got $39.95 out of me immediately, and I would’ve turned up to the ground proudly waving it round. Now they get neither.