A small local business has been forced to rebrand itself after receiving a trademark infringement notice from retail giant Zara.
Zara issued the notice earlier this month to Canberra mother Neda Luketic for her baby clothing line ‘ZaraBumba’, ordering her to rebrand the company because the name was too similar to theirs.
Ms Luketic launched the online boutique children’s clothing company in 2011, naming the clothing line after her three year old daughter Zara. The business is run from Ms Luketic’s home and relies heavily on social media to generate online sales.
Ms Luketic is now in the process of relaunching her company’s website and stitching new labels onto her products.
The company has been rebranded to Z and Co.