Long running lilac festival needs a reprieve

Maryann Weston 6 August 2018
The Lilac City Festival parade was once a highlight of the festival. Photo: Lilac City Festival Inc.

The Lilac City Festival parade was once a highlight of the festival. Photo: Lilac City Festival Inc.

With the passing of its longtime organiser and funds running low, it will literally ‘take a village’ to save Australia’s longest continuously running festival, Goulburn’s Lilac City Festival.

However, following a public meeting attended by 22 people last week, a small band of skilled community volunteers have stepped up to help the festival co-ordinator Heather Landow deliver the 2018 festival, and look to longer-term solutions to update the event and consolidate its organisation.

Once a grand spectacle with a renowned street parade, lilac-themed business window displays, fundraising Queens, garden competitions, streets of blooming lilac and much more, the festival’s size and scope has dwindled in recent years.

A split with the local council (which previously contributed to the cost of running the festival), changing times and a lack of volunteers has meant most of the fundraising for the event hinges on relatively modest funds generated from monthly markets, and most of the event organising done by a handful of volunteers.

In many ways, Goulburn itself has been divided on the festival. Was the town the ‘City of Roses’ or the ‘Lilac City’? The Lilac City Festival which has been running for 67 years and held annually on the October long weekend was seen as the past; the relatively modern Rose Festival held in March, and now in its 26th year, was considered a more ‘upmarket’ event.

Some residents and local institutions took sides. ‘There are not enough lilacs in flower for the festival’ was a common cry. The longstanding festival and its organising committee were not without its critics.

“We’re a festival for the everyday person; a family-oriented event and we try and keep our prices low,” Heather said. “We have some loyal support from local businesses but it’s not widespread. Yet we still get the crowds coming and from Canberra too. Most of our activities are free, except for the Joyland carnival and a $5 card for the annual fireworks.”

Due to the passing of several of the Lilac City Festival Inc. committee members, and relocation of others, the committee will also need to be reconstituted, a task Heather is planning in the coming weeks. Most keenly felt was the death of the festival’s stalwart, Yvonne Neale.

Festival co-ordinator Heather Landow is looking to the future and wants to keep the country's longest continuously running festival alive. Photo: Supplied.

Festival co-ordinator Heather Landow is looking to the future and wants to keep the country’s longest continuously running festival alive. Photo: Supplied.

“Yvonne Neale drove us all. When everybody else said the festival was not worth continuing anymore and walked out, thinking it was too hard, and there was not enough community interest, Yvonne took up the flag and with a small band of dedicated people, kept it going,” Heather said.

Losing council support meant that the festival had to pay for the hire of Belmore Park, toilet cleaning and garbage collection and the hire of Seiffert Oval for the fireworks, Heather said.

“We’ve been struggling for a few years now. The Lilac City Festival Markets were started to support the festival and they still do to this day.”

Expectations that festival fundraising was more than sufficient were unfounded. “We had our books audited up until 2013 when our fundraising income fell below the level required for public auditing which is $20,000. And when our office got flooded and our books destroyed we gave our bank statements to the council.”

Annual income from the markets is between $10,000-$12,000, though cancellations due to weather have reduced the income this year by about $4,000.

However, divisions between the festival organisers, the local council, and festival critics should remain in the past to give the festival a chance at survival.

“We are now getting along. Councillor Carol James and others involved in Celebrate Goulburn want to assist us. I don’t think Lilac City Festival Inc. has crashed and burned but we are asking for help,” Heather said.

“We are also open to offers of council support and participation. We welcome it, and would also be open to council representation attending future committee meetings.”

Addressing the lack of blooming lilacs is more difficult. Changing weather patterns and lost heritage varieties have meant sparse lilacs on display at the festival time.

“We once had lilac plantings from the outskirts of Goulburn right along the City’s streets. We now have a small plot in the corner of the Belmore Park. These are hybrid varieties also and don’t flower at the same time that perhaps the older, heritage varieties did.”

But there are many good reasons to keep the festival running, despite the challenges.

“It’s a tradition that most people living in Goulburn have grown up with. We need help to update it to a modern festival while still keeping its traditions, its heritage and its values as a family festival for everyone no matter what your age,” Heather said.

If you’re interested in volunteering at this year’s festival, there will be a meeting at the Goulburn Soldiers Club this Thursday the 9th of August at 6 pm. Volunteers are welcome.

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