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No Man’s Land, or Where Prams Collide – The new DFO Canberra in Fyshwick.

By johnboy - 15 September 2008 72

[First filed: September 12, 2008 @ 14:01]

My lasting impression of DFO is a tattooed bloke in a tank top, reeking of tobacco, pushing a pram and producing an ear splitting belch.

Getting in to the new shopping megapolis around 11am was an experience in itself. Trekking along Canberra Avenue we found it just as we were thinking we’d end up in Queanbeyan and were looking to turn around. Fret not, there’s no chance of driving past this thing by accident.

Joining the traffic jam to get into the car park we were able to enjoy a few more songs on the car stereo on a nice sunny day, so no harm done.

Once we’d wended through a kilometre or so of traffic jam we were waved into the car park. From there we were waved to the right, and then to the back. Finally we drove past a sea of full parking spaces and then discovered we were irrevocably on an exit track which expelled us into the back of the traffic jam to get into the car park.

We drove up to Bunnings and hoofed it back to the DFO.

We then walked and walked and walked around the monumental structure to find the entrance.

(slideshow and more below)

Inside was, well even bigger than the outside. The shoe shops stretch further than the eye can see.

Name a clothing brand and chances are they’ll have a store of their own in there.

Construction is still ongoing and a lot of traders are still fitting out. But there’s a hell of a lot stores open.

So many stores. I have no idea how Canberra’s retail dollar is going to stretch this far.

If looking at clothes and trying them on is your thing then you’ll probably love the place.

For men, however, my advice is to drop the girls at the DFO and then head to Kembla street for some Zierholz beer until they call you to collect them.

The bookshop is one of those dreary affairs where people who don’t read books go and buy them for people who they think might like them.

There’s a Sanity, but no decent DVD outlet (JB Hifi is coming apparently). And no gadget shops yet (coming I hear).

So it’s seriously one that will really appeal to ladies that shop, and close to a brewery for everyone else.

What’s Your opinion?


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72 Responses to
No Man’s Land, or Where Prams Collide – The new DFO Canberra in Fyshwick.
Jonathon Reynolds 2:57 pm 12 Sep 08

I gave my “opening night” pass to a friend who went along last night. Initally she was afraid to attend for fear that she might go and overdose on bargains with her credit card – she was conviced to attend after I suggested that she could take her purse with her and leave the credit card locked in the car’s glovebox.

Apparently she loved the event last night. Though she was dead tired by the end of the night – there was a lot of walking as the place is huge.

She indicated that there was a queue to get in (where they were served a glass of bubbly) and there were no food places open other than coffee club (which apparently had horendous lines). The shops in the home-makers area are for the most part still under construction.

The freebie for opening night was the ubiquitious reusable “cloth” carry bag – think supermarket green bag but more stylish in a canvas style material finish.

She came back with a pair of Mossimo jeans for her son which she picked up for $40.00 compared with the usual price of $120.00 in the normal retail shops.

Her comment was that “DFO left Brand Depot for dead”

PM 2:53 pm 12 Sep 08

“For men, however, my advice is to drop the girls at the DFO and then head to Kembla street for some Zierholz beer until they call you to collect them.”

That comment reminds me of the sign I saw on the way to Hall last Sunday – “Wood Duck Inn Husband Minding Service” 🙂

I doubt I’ll ever go. I, too, prefer Belco, but if people want to shop at DFO, let them. I actually know someone who went from Canberra to Melbourne to shop at that DFO (as well as seeing a family member – but the tales of the great bargains at the DFO didn’t end).

peterh 2:49 pm 12 Sep 08

Skidbladnir said :

This story is so wrong, I just had a look on Google Maps and there is no DFO at this site. 😛

Has anybody else noticed that when Googling for DFO Canberra, the first non-RiotACT hit is actually a “See results for: brand depot canberra”, followed by a link to Brand Depot?

wow, that is really great!

free advertising – must mention it to Brand Depot marketing, they will be thrilled, unless bree is already reading this…

realityskin 2:48 pm 12 Sep 08

11am ? So you don’t have a job either ?!

peterh 2:46 pm 12 Sep 08

Granny said :

Not one smiling face ….

no different from the hyperdome then?

Skidbladnir 2:45 pm 12 Sep 08

This story is so wrong, I just had a look on Google Maps and there is no DFO at this site. 😛

Has anybody else noticed that when Googling for DFO Canberra, the first non-RiotACT hit is actually a “See results for: brand depot canberra”, followed by a link to Brand Depot?

Granny 2:39 pm 12 Sep 08

Not one smiling face ….

justbands 2:34 pm 12 Sep 08

> But what about our Hospital system? It’s the worst in the country!

What’s that got to do with a shopping mall?

chaton 2:34 pm 12 Sep 08

There’s a minor difference in whp pays for hospital upgrades vs who pays for a new DFO…

G-Fresh 2:33 pm 12 Sep 08

But what about our Hospital system? It’s the worst in the country!

johnboy 2:23 pm 12 Sep 08

ant said :

Shoes eh? Nice ones? Or Frawleys-type shops?

I’m not the droid you’re looking for… but they looked up the snazzy end of the scale.

johnboy 2:21 pm 12 Sep 08

ant said :

Seems odd that they wouldn’t have plenty of bloke gear shops. There’s some shops at Brand Depot (all look teh same to me) selling articles of men’s clothing with hoods, covered in gold foil patterns.

There are plenty of shops selling men’s clothes. But it’s not men who buy these things (at least unless accompanied, or possibly forced at gunpoint, by their partners).

scootergal 2:15 pm 12 Sep 08

I hate this. I hate Canberra’s need to consume rubbish. I’m sure most people out there will love the place, but for me it holds no real interest. I prefer my shopping experiences to be in Belco and Woden, or as I like to call them, 1975 and 1983. They just look like those years for me.

chaton 2:14 pm 12 Sep 08

I will add comment as I went to the opening last night and found a few good bargains. Nice shoes, and nice men’s shoes too. And nice men’s clothing. I’d give it a few months then go check it out.
I was speaking to a lady who works in the Homebush DFO and had come down for the opening and she believes ours is better than homebush in terms of fitouts, stores on offer etc.

ant 2:10 pm 12 Sep 08

Told yer, people with prams, and on a weekday, people without jobs (who burp).

Shoes eh? Nice ones? Or Frawleys-type shops?

Seems odd that they wouldn’t have plenty of bloke gear shops. There’s some shops at Brand Depot (all look teh same to me) selling articles of men’s clothing with hoods, covered in gold foil patterns.

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