There are many many reasons why graphic designers are not to be trusted.
High among them is their proclivity for lifting stock images, tweaking them a bit and selling them to the client as originals. Which is bad enough at the best of times.
When you’re a top flight rugby league team trying to market memberships under the tag of “Belong, Believe” some might think it best if the imagery is of your own team.
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The Herald Sun reports that the Penrith Panthers’ designer grabbed a picture of Canberra Raiders celebrating an extra-time penalty goal against Wests Tigers in 2006, and tried to make it their own.
Panthers fans are divided as to the seriousness.
UPDATED: From the BBC website, and for the purposes of comparison and discussion, this appears to be the image it came from:
- Hi guys
I’m not sure what sort of official response you need but it is embarrassing that the image used with the words “Belong Belive” turned out to be a treated version of a photo involving Canberra players.
I certainly accept te responsibility for this error. The reason it is embarrassing is exactly because it detract from what is a very good publication. The creative concepts for the publication were there result of a lot of good work and good thinking from Shaun. And it is Shaun’s efforts that are most damaged by this error.
I will apologise to him personally.
It also detract bfrom a very good history and body of work that has been delivered by the Panthers marketing and sponsorship teams.
Thier sustained effort is also damaged.
Clearly the fans are embarrassed and I am very sorry for anyone who feels that pain.
In saying that, it is a bit rich for newcastle noel to say that such an error is typical of this club … it is not.
Nevertheless, there is an official response – I am sorry it didn’t come earlier but I’ve been a bit too busy to read through the forum in the last few days.
Whoever would like to start casting stones … pick them up and aim at me.