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Panthers get it wrong

By johnboy 4 December 2008 24

There are many many reasons why graphic designers are not to be trusted.

High among them is their proclivity for lifting stock images, tweaking them a bit and selling them to the client as originals. Which is bad enough at the best of times.

When you’re a top flight rugby league team trying to market memberships under the tag of “Belong, Believe” some might think it best if the imagery is of your own team.

The Herald Sun reports that the Penrith Panthers’ designer grabbed a picture of Canberra Raiders celebrating an extra-time penalty goal against Wests Tigers in 2006, and tried to make it their own.

Panthers fans are divided as to the seriousness.

UPDATED: From the BBC website, and for the purposes of comparison and discussion, this appears to be the image it came from:

UPDATED: And here’s the apology to Panther’s fans from Max Cowan, son of club kingpin Roger Cowan (errors as published):

    Hi guys
    I’m not sure what sort of official response you need but it is embarrassing that the image used with the words “Belong Belive” turned out to be a treated version of a photo involving Canberra players.

    I certainly accept te responsibility for this error. The reason it is embarrassing is exactly because it detract from what is a very good publication. The creative concepts for the publication were there result of a lot of good work and good thinking from Shaun. And it is Shaun’s efforts that are most damaged by this error.

    I will apologise to him personally.

    It also detract bfrom a very good history and body of work that has been delivered by the Panthers marketing and sponsorship teams.

    Thier sustained effort is also damaged.

    Clearly the fans are embarrassed and I am very sorry for anyone who feels that pain.

    In saying that, it is a bit rich for newcastle noel to say that such an error is typical of this club … it is not.

    Nevertheless, there is an official response – I am sorry it didn’t come earlier but I’ve been a bit too busy to read through the forum in the last few days.

    Whoever would like to start casting stones … pick them up and aim at me.



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24 Responses to
Panthers get it wrong
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EnglishRaider 7:28 am 11 Dec 08

Obviously the marketing staff, and Admin thought Withers, Smith, Schifcofske and Purtz had followed Elliott, Jennings, Nathan Smith. … -18-8.aspx I just love the Penriff fans defence!

Vic Bitterman 9:23 pm 04 Dec 08

At least that’s an honest no-bullshit apology.

staria 8:59 pm 04 Dec 08

Haha, that’s gold! Obviously the Panthers didn’t have enough triumphant shots to be of use to the designer…

johnboy 6:04 pm 04 Dec 08

I imagine the artist neither knew nor cared anything about League and no-one up the food chain could contemplate anyone not knowing or caring.

Worlds collide and heads, no doubt, are going to roll.

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