Skip to content Skip to main navigation

Community

Charity and fundraising auctions for the Canberra community

Photo doctoring in real estate advertising

By s-s-a - 12 June 2009 69

Perusing a newish listing on Allhomes recently I was somewhat perplexed at the appearance of a front “lawn”. Was it fake grass? Was the photo taken back in the days before water restrictions? No, I think it’s been altered.

Here’s two views of the same lawn…

According to Real Estate Institute of Australia guidelines “Representations made by real estate agents as to the description of a property and its characteristics must be made accurately and without any embellishment”.

Digitally greening up the front yard is embellishment, in any sense of the word. But in any case, surely prospective buyers are going to notice when they turn up to an open or for the auction that the front lawn is mostly dead?

Is photo doctoring in real estate advertising ok? How much is too much?

What’s Your opinion?


Post a comment
Please login to post your comments, or connect with
69 Responses to
Photo doctoring in real estate advertising
James-T-Kirk 1:20 pm 12 Jun 09

This is bizarre

Who does the agency actually *work* for? I can guarantee it is not the punter who reads the glossy brochures! Surely it is up to the buyer to beware!

You don”t actually believe a salesman when his lips are moving? Do you?

You don’t actually believe a politician when their lips are moving?

Fortunately, my kids have been brought up properly – whenever a poly sprouts forth words on the box, they say, in unison – “Oh look, the lips are moving….”.. Same principal applies.

If, on the other hand you actually *believe* what you see in magazines, then I have a slightly used bridge that might be coming up for sale soon.

Reprobate 1:15 pm 12 Jun 09

Shonky as!!! Which agency is it? (I’m taking bets…)

Gungahlin Al 1:10 pm 12 Jun 09

Clown Killer said :

Digitally greening up the front yard is embellishment, in any sense of the word

I disagree. If there’s a grass there (even half dead grass)then there’s the potential for it to be green – adding a lawn, or implying that there was a lawn there when, for arguments sake – the front yards was really wood-chip or paved with concrete would be embellishment.

For real CK? So by extension, if there’s ‘potential’ for adding a studio out the back, then it’s fine for the agent to photoshop one in there??

I agree on the abuse of wide angle lenses too. There’s wide angle for purposes of showing more in one shot, and then there’s just misleading the viewer – and there’s all together too much of that happening with certain glossy colourful ad producing agents in this town lately.

I think it backfires on them too. You show up to have a look, find yourself in some little rabbit warren, and you have nothing but ill-will for the agent for wasting your time.

VYBerlinaV8_the_one_ 1:10 pm 12 Jun 09

You’s be surprised what people will pay for, Sepi. The problem is that many people can’t buy property without emotion, which leads to market inconsistencies (which are good for investors, not so good for potential owner-occupiers).

sepi 1:01 pm 12 Jun 09

I don’t think most people would pay much more for a property with a circle of green grass out front anyway.

James-T-Kirk 12:54 pm 12 Jun 09

If you purchase a property *without* physically looking at it yourself, and obtaining expert advice on its state – you are asking for trouble.

Also, keep in mind that the printing, and computer display processes do not maintain colour accuracy – so you may find what looks green to you on your monitor looks brownish to me 😛

Clown Killer 12:53 pm 12 Jun 09

Turn up the colour on your monitor Angryhenry – there’s plenty of visible green grass in the original picture.

this is a non issue. It’s up to the buyer to make their own investigations of the condition of a proprerty.

Ruby Wednesday 12:50 pm 12 Jun 09

You can see such things at It’s lovely! I’ll take it!. My favourites are when they photoshop random art onto the walls of the house or add random photoshopped furniture. Prime example is here, where some tulips and birds have been added to the garden very, uh, convincingly.

The cat did it 12:47 pm 12 Jun 09

There’s also the potential for there to be ‘improved’ paintwork, rooftiling, half-dead shrubs replaced with healthy ones etc, adding several $,000 to the apparent value of the property. What a precedent for personals ads …

It looks like the lower pic was taken some time ago, before the grass died back near the lawn edging- likely taken by owner, and given to agent, who (I’ll be generous) used it without looking too closely. Or maybe not. Is it any wonder real estate agents a ranked up there with used care sales people for trustworthiness?

peterh 12:46 pm 12 Jun 09

they could do a carnell, and paint it green in real life, not just digital…

AngryHenry 12:43 pm 12 Jun 09

Clown Killer said :


I disagree. If there’s a grass there (even half dead grass)then there’s the potential for it to be green – adding a lawn, or implying that there was a lawn there when, for arguments sake – the front yards was really wood-chip or paved with concrete would be embellishment.

Rubbish! There is no grass whatsoever where they have added green in the second photo, it is a dry patch of dirt therefore it IS embellishment.

AngryHenry 12:41 pm 12 Jun 09

Do it at your peril I reckon…

And if I show up to your exhibition after being mislead by your airbrushed pictures, expect to cop an absolute earful for wasting my time, and petrol.

VYBerlinaV8_the_one_ 12:39 pm 12 Jun 09

For most people, you won’t be buying a property without viewing it anyway (and by the time you’re ready to buy sight unseen you’ll know to identify these tricks and price risk), so who really cares?

Real estate agents are paid to gain the best possible price for a property, and many of them are not beyond bending the rules a little to achieve that. The best thing to do if you are worried about getting ripped off for a property is take along someone who has bought properties in the past, knows the market, and can spot the little tricks used to upsell a property. There’s no need for angst, just knowledge.

Clown Killer 12:22 pm 12 Jun 09

Digitally greening up the front yard is embellishment, in any sense of the word

I disagree. If there’s a grass there (even half dead grass)then there’s the potential for it to be green – adding a lawn, or implying that there was a lawn there when, for arguments sake – the front yards was really wood-chip or paved with concrete would be embellishment.

peterh 12:08 pm 12 Jun 09

what also intrigues me is the use of a wide angle lense. making the property seem bigger than it actually is creates a let-down when you visit it during inspection. saw a property with a massive backyard, we went to take a look, and found that it was a third of the size.

digitally greening up the lawn is just dumb. you are usually found out at the exhibition…

1 2 3 5

Related Articles

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2017 Riot ACT Holdings Pty Ltd. All rights reserved.
www.the-riotact.com | www.b2bmagazine.com.au | www.thisiscanberra.com

Search across the site