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Photo doctoring in real estate advertising

By s-s-a 12 June 2009 69

Perusing a newish listing on Allhomes recently I was somewhat perplexed at the appearance of a front “lawn”. Was it fake grass? Was the photo taken back in the days before water restrictions? No, I think it’s been altered.

Here’s two views of the same lawn…

According to Real Estate Institute of Australia guidelines “Representations made by real estate agents as to the description of a property and its characteristics must be made accurately and without any embellishment”.

Digitally greening up the front yard is embellishment, in any sense of the word. But in any case, surely prospective buyers are going to notice when they turn up to an open or for the auction that the front lawn is mostly dead?

Is photo doctoring in real estate advertising ok? How much is too much?

What’s Your opinion?

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69 Responses to
Photo doctoring in real estate advertising
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carnardly 5:33 pm 27 May 11

I’d loike to know the address of the property to ring up and ask them about the grass vs photo myself… heh heh

damien haas 4:41 pm 27 May 11

James-T-Kirk said :

If you purchase a property *without* physically looking at it yourself, and obtaining expert advice on its state – you are asking for trouble.

Also, keep in mind that the printing, and computer display processes do not maintain colour accuracy – so you may find what looks green to you on your monitor looks brownish to me 😛

This parrot is dead! No he not, hes just resting…

Katietonia 4:06 pm 27 May 11

It doesn’t look that embellished to me, there is clearly grass under the tree in the top picture, looks a bit dry and dead but with some water it could look like the 2nd one.

Nemo 10:58 pm 18 Jun 09

Last year I was casually looking through Allhomes and was surprised to see a picture of my house next to a listing for some off the plan houses to be built around the corner. My house was much bigger than the ones they were selling and I wasnt asked if they could use my house as an example. I complained to Allhomes and they removed it quickly.

peterh 9:35 am 17 Jun 09

we are selling our house. every friday night, we have been cleaning it up till it shines and gleams. The first offer we got was from a developer who wanted to knock down the house and put in a heap of flats. The second offer is from a family who can see the potential, based on the state of the property and what inclusions we have. Every late friday night cleaning was worth it. we didn’t have junk lying around, no need to shop it out. The house is as it appears.

It’s definitely misrepresentation, but at the same time caveat emptor. If I were wanting to buy this house, I’d actually be cheering if I caught the real estate agent out on this, because I would try to use it to put them on the back foot for negotiating. And sometimes it works.

Clown Killer 1:02 am 15 Jun 09

But. BY would you agree that photo-shopped lawn or not, the market will still decide what the real value of this property is, or do you believe that fake grass depicted in a picture has the capacity to distort the market. At the end of the day it’s still a house with a crappy lawn – regardless of what the picture looks like. That’s what the market will respond to. That’s my point.

GYW 12:58 am 15 Jun 09

Hells_Bells74 said :

MWF said :

Ruby Wednesday said :

You can see such things at It’s lovely! I’ll take it!.

Thanks for the link. Now I am addicted.


Me too. I can’t keep off the thing – it’s hilarious. 🙂

I think they’ve also photoshopped the house. When I drove past it was a shitty old caravan with flat tyres.

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