Publicis Sapient appoints Mark Williams as new Federal Government lead

Karyn Starmer 12 October 2021
Mark Williams

Mark Williams joins Publicis Sapient. Photo: Supplied.

Digital business transformation company Publicis Sapient has announced the appointment of Mark Williams as its Federal Government lead in Australia.

Mr Williams will be based in Canberra working with government departments and agencies to support and further their growing focus on digital and citizen experience transformation.

Most recently, he was managing partner and public sector digital consulting lead at DXC Technology. He brings more than 17 years’ experience in the creative, consulting and digital transformation space with a deep understanding of Australia’s public sector.

In his new role at Publicis Sapient, Mr Williams will be responsible for leading and growing the digital strategy and transformation advisory service offerings for Federal Government departments and agencies.

“We are delighted to welcome Mark onboard,” said Publicis Sapient managing director Australia Claire Rawlins. “His appointment reiterates Publicis Sapient’s continued commitment to further strengthening our outstanding digital capabilities.

“We recognise the huge change of pace the public sector is undergoing and its need to accelerate. We look forward to partnering with the government to see Australia leading the way in citizen-led digital experiences.

“This is an exciting moment for us. Mark brings a unique blend of creative and large-scale technology experience. He is ideally suited to bring Publicis Sapient’s laser focus on citizen-centric digital transformation for Federal Government clients, and to differentiate us as a new and viable alternative in the market.”

Mr Williams has spent significant time working with Australian Government departments and agencies in his previous roles, gaining deep insight to draw synergies from collaboration with government to design and build citizen-centric services.


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He has worked with global digital transformation agencies, consultancies, and system integrators during his career, and has held senior positions at Oakton, VML, Digitas and OgilvyOne Worldwide.

“I am thrilled to join Publicis Sapient at this critical inflection point in the Australian Government’s digital transformation journey to provide its citizens with elevated public service experiences,” said Mr Williams.

“With a rich global heritage of being a digital business transformation partner for governments and public services, Publicis Sapient is well placed to offer a distinctively government-focused set of digital transformation capabilities and people to drive and secure the Australian Government’s investment in Australia’s digital future.

“I look forward to building and leading a world-class digital transformation practice in Canberra that is passionate and experienced in helping progress the Australian Government’s digital transformation strategy and roadmap.”


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