So there I was buying a kebab at the Lyneham Pide House (the best kebab in the Inner North) when my attention was grabbed (as no doubt was their intent) by this poster.
You’d think visiting the website would have solved the conundrum.
But no… it was astonishingly free of any content to explain. But it did have a broken link to a Myspace page.
Fixing the broken address took me to that page which was similarly free of an explanation other than they’re a band of some sort.
Finally I found their Triple J Unearthed page and all became clear. EscapeTheMuff are an Electronic, Indie band from Canberra.
I know I know, just a sucker for viral marketing.