The Canberra Times is having a look at the latest name change for the Ainslie Hotel which is is going from being “Olims Hotel” to “Mercure Canberra”.
The Schwartz Family Company, which owns the hotel, said the rebranding was designed to make the hotel more appealing to a global network.
”Canberra is going through an exceptional growth phase and is opening itself to the rest of the world as a real tourist destination …,” director Jerry Schwartz said.
”By renaming the hotel, it should bring with it international marketing, much in tune with Canberra Airport.”
He added that the company had spent more than $8 million refurbishing the historic building over the past three years.
It might be easier for locals to just refer to “The Ainslie Hotel” rather than worrying what corporate flag is currently flying from the mast?
[Photo from the 2008 Craft Beer Festival in the hotel courtyard]