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The Ainslie Hotel changes its name again

By johnboy - 7 October 2011 10

ainslie hotel at beerfest

The Canberra Times is having a look at the latest name change for the Ainslie Hotel which is is going from being “Olims Hotel” to “Mercure Canberra”.

The Schwartz Family Company, which owns the hotel, said the rebranding was designed to make the hotel more appealing to a global network.

”Canberra is going through an exceptional growth phase and is opening itself to the rest of the world as a real tourist destination …,” director Jerry Schwartz said.

He added that the company had spent more than $8 million refurbishing the historic building over the past three years.

It might be easier for locals to just refer to “The Ainslie Hotel” rather than worrying what corporate flag is currently flying from the mast?

[Photo from the 2008 Craft Beer Festival in the hotel courtyard]

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10 Responses to
The Ainslie Hotel changes its name again
poetix 6:40 pm 07 Oct 11

keepitup said :

I must pre-date all of you. Back in the sixties the Hotel Ainslie-Rex was generally known as the ‘Dugout’ after the name of the saloon bar. Ahh the sixties – as I recall a middie cost 1/6, and was probably less in the public bar.

And what was the weekly wage?

I can see why the business owners are renaming the hotel, but the idea that Canberra Airport is something to keep up with strikes me as a little sad. I always thought that Olims sounded like a pissed Norse God.

patrick_keogh 6:21 pm 07 Oct 11

keepitup said :

I must pre-date all of you. Back in the sixties the Hotel Ainslie-Rex was generally known as the ‘Dugout’ after the name of the saloon bar. Ahh the sixties – as I recall a middie cost 1/6, and was probably less in the public bar.

Well you probably do pre-date me, my drinking there dates from the early seventies, but the name Ainslie Rex was the “offical name from the sixties through 1989, and to this day I think if it by that name.

keepitup 5:49 pm 07 Oct 11

I must pre-date all of you. Back in the sixties the Hotel Ainslie-Rex was generally known as the ‘Dugout’ after the name of the saloon bar. Ahh the sixties – as I recall a middie cost 1/6, and was probably less in the public bar.

caf 4:50 pm 07 Oct 11

johnboy said :

their bar and beer garden is a pretty big business all of its own.

…and the bottle-o.

patrick_keogh 1:51 pm 07 Oct 11

time_killer said :

I don’t think I’ve ever heard anyone call it The Ainslie Hotel. It has always just been Olims to me, and it will probably remian that way.
.

Well it all depends on when you started drinking there. It was originally called Hotel Ainslie and then Spendlove’s Hotel, and then it was the Ainslie Rex from before I was born. It only changed to Olim’s recently (1989).

johnboy 12:35 pm 07 Oct 11

Neither is Ainslie Primary, Ainslie historically is a bigger area than today IIRC. It’s also on Ainslie Avenue FWIW.

time_killer 12:33 pm 07 Oct 11

I don’t think I’ve ever heard anyone call it The Ainslie Hotel. It has always just been Olims to me, and it will probably remian that way.

It isn’t even in Ainslie.

Thumper 11:49 am 07 Oct 11

johnboy said :

their bar and beer garden is a pretty big business all of its own.

Can’t beat it on ANZAC Day. Packed to the rafters.

johnboy 11:46 am 07 Oct 11

their bar and beer garden is a pretty big business all of its own.

nsn 11:43 am 07 Oct 11

It might be easier for locals to just refer to “The Ainslie Hotel” rather than worrying what corporate flag is currently flying from the mast?

I would think the hotel is probably more concerned about its reputation and brand visibility among non-locals, seeing as how they’re the people most likely to be needing the services of a hotel.

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