Andrew Barr has announced we’ve bought ourselves a Murrays Bus to advertise Floriade:
A Murrays 58-seater bus has been turned into a massive mobile advertisement for Floriade 2011 which will ferry thousands of passengers from Sydney to Canberra until the end of Floriade.
The Murrays Floriade Express will start operations on Monday 1 August to promote Floriade which runs for a month starting 17 September.
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This new marketing tool is part of Australian Capital Tourism’s campaign to increase the number of visitors coming to Canberra during Floriade. It will ferry passengers from Sydney’s Central Station and Sydney International Airport to Canberra 7 times a week.
The large and brightly coloured coach will be hard to miss for the thousands of motorists and pedestrians in Sydney as it will drive past daily. This is a new and interesting way to promote Floriade to the key market which is Sydney and the NSW regions.
Andrew is pictured here with Ron Murray himself, Managing Director of Murrays.