On the left: Kelli Donovan, founder and designer of Pure Pod with models of the Native Pollen fashion show. Photos: Brunela Fenalte Photography.
Recently, Canberra’s pioneering ethical fashion label Pure Pod, launched its gorgeous new collection, Native Pollen at Jindii Eco Spa at the Australian National Botanical Gardens. The stylish collection focuses on bees, with an emphasis on the importance of bees to our environment, along with the importance of ethically-produced fashion.
Jindii Eco Spa at Australian Botanical Gardens.
Pure Pod fashion. Headpiece by Paper Paper.
The event honoured pollinator week with a fashion show, live music by local singer, Mikey Sulit and an expert panel. The panel consisted of Kelli Donovan (founder and designer of Pure Pod), Summer Edwards (founder of sustainable fashion blog, Tortoise & Lady Grey), Jen Hulme (Environmental Policy Officer) and Julie Armstong (founder of ACT for Bees).
Model at Pure Pod’s Native Pollen fashion show.
Pure Pod fashion. Headpiece by Papel Paper.
Pure Pod fashion. Headpiece by Papel Paper.
The event laid emphasis on bees as one of the most helpful little creatures on the planet. Pollinators, especially bees make very significant contributions to agriculture. The work of these pollinators support the production of 87 of the leading food crops worldwide. Pollinators impact 35 per cent of agricultural land on the planet. In short, bees ensure food security and are therefore crucial to our livelihood as they support the pollination of a majority of the crops that we eat and many crops that feed farm livestock. Nearly two-thirds of agricultural production in Australia benefits from honey bee production.
Native Pollen cake by Hooray for Cake. Photo by Brunela Fenalte Photography.
Guests at the Pure Pod Native Pollen event.
Guests and models at the Pure Pod Native Pollen event.
The fabulous collection (including the items of clothing shown below) is available on the Pure Pod website and limited stock is available at Assemblage Project in Braddon. Headpieces worn at the fashion show are origami, handmade pieces by Papel Paper.
Pure Pod fashion. Photo by Lauren Campbell.
Pure Pod fashion. Photo by Lauren Campbell.
Model – Maree Lowes
Makeup – Liz Bomden
Hair – Sassy Hair Design
Assistant – Sarah Hudson
Shot at Australian National Botanic Gardens
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