Recently, Canberra’s pioneering ethical fashion label Pure Pod, launched its gorgeous new collection, Native Pollen at Jindii Eco Spa at the Australian National Botanical Gardens. The stylish collection focuses on bees, with an emphasis on the importance of bees to our environment, along with the importance of ethically-produced fashion.
The event honoured pollinator week with a fashion show, live music by local singer, Mikey Sulit and an expert panel. The panel consisted of Kelli Donovan (founder and designer of Pure Pod), Summer Edwards (founder of sustainable fashion blog, Tortoise & Lady Grey), Jen Hulme (Environmental Policy Officer) and Julie Armstong (founder of ACT for Bees).
The event laid emphasis on bees as one of the most helpful little creatures on the planet. Pollinators, especially bees make very significant contributions to agriculture. The work of these pollinators support the production of 87 of the leading food crops worldwide. Pollinators impact 35 per cent of agricultural land on the planet. In short, bees ensure food security and are therefore crucial to our livelihood as they support the pollination of a majority of the crops that we eat and many crops that feed farm livestock. Nearly two-thirds of agricultural production in Australia benefits from honey bee production.
The fabulous collection (including the items of clothing shown below) is available on the Pure Pod website and limited stock is available at Assemblage Project in Braddon. Headpieces worn at the fashion show are origami, handmade pieces by Papel Paper.
Model – Maree Lowes
Makeup – Liz Bomden
Hair – Sassy Hair Design
Assistant – Sarah Hudson
Shot at Australian National Botanic Gardens