Anybody ever planned an event in Canberra only to be frustrated with the limitations, aesthetics and catering options imposed by the venue?
Well, enter Renee Douros, serial entrepreneur and the founder of The Social Club and other successful Canberra businesses like The Sugar Deli, The Floral Society and PLANTED, which have all quickly become household names.
‘We’re taking everything that annoys people about event venues and flipping it on its head,’ explains Renee about the concept behind The Social Club. ‘Hiring a venue is synonymous with compromises like outdated carpet and furniture, time and decoration restrictions, catering obligations, no open flame – the list goes on.’
“At The Social Club, event organising is made easy. We’re super flexible; we want to make people’s event dreams a reality. We already have everything they need, along with a dedicated Event Manager to ensure every event runs smoothly and seamlessly” says Renee. “We offer our clients complete flexibility in terms of food and beverage. You can BYO your entire event or we can take the hard work out and provide a delicious package for you, courtesy of one of our amazing catering partners.”
Situated on level one of the 1950’s built ‘Douros Building’ in Kingston, The Social Club is a unique, multifunctional venue available for hire for any kind of event. Renee is also an Interior Architect by trade and a former Event Manager. She envisioned the idea for The Social Club when the previous tenants of her family-owned building moved out.
“I’ve had my eye on the space for a venture like this for years, so once our previous tenant retired, it was time to get cracking on renovating the premises,” says Renee. “Canberra needs a venue like this; an architecturally designed, blank canvas space that rivals anything you’d find in cosmopolitan cities like Sydney, New York and Paris.”
The Social Club is able to cater for a range of events – anything from an intimate birthday party, a work conference, a product launch, to a full-scale wedding. Decked out with the finest finishes including soaring four-metre-high ceilings, Carrara marble bench tops, exposed beams, full-height glass windows, French gold hardware, handmade pendant lights and original timber floors throughout. Plus, some unique elements that add extra personality to the space including a blush pink SMEG fridge, handmade timber swings, a plethora of indoor plants and stunning ladies and men’s bathrooms.
“When designing the space, I was inspired by the interiors found in Palm Springs, California with their old-world Hollywood elegance mixed with a minimalist, modern side and nice clean lines. Throughout the design process my intention was to add subtle hints of style while keeping the space relatively blank so that hirers are able to come in and make the space their own,” describes Renee.
The Social Club’s total floor space is 350 square-metres with three different room options that can occupy anywhere between six and 250 guests. Rooms are available for hire, starting from just $50 per hour with complimentary, value-added extras like a dedicated Event Manager, a fully equipped commercial kitchen, bespoke furniture, AV including a state-of-the-art, fully integrated 16 speaker sound system with Bluetooth and phone connectivity, as well as a wireless microphone, private loading dock and exclusivity of hire.
The Social Club is located at Level 1, 48 Jardine Street, Kingston. To start planning your next event visit wearethesocialclub.com.au.