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Underground Spirits claims another major international award and unveils new look

By Lachlan Roberts 3 August 2018 0

Underground Spirits co-founder and sales manager Andrew Galbraith pours a well-earned drink. Photos: Supplied.

Canberra’s most awarded spirits brand will have to invest in a bigger trophy cabinet after the Canberra-based distillery Underground Spirits collected another three highly acclaimed international awards last week.

Underground Spirits beat competitors from 90 countries across the world and walked away with two silvers and a bronze at the world’s oldest and most highly-regarded wine and spirits tasting competition.

The local business won silver in the Gin & Vodka category, a silver in the Vodka & Tonic category, and a bronze in the Gin & Tonic category at the 2018 International Wine and Spirits Competition (IWSC) in London on the 24 July.

The distillery, which was established last year, has taken the international spirits scene by storm – winning both the Global Gin Innovation Award and the Award for the Best Gin Bottled outside Europe in the recent 2018 Gin Guide Awards.

Underground also received a double gold for its Vodka, and a silver medal for its gin at the 2018 San Francisco World Spirits Competition, which is regarded as one of the most competitive and influential and competitions in the spirit world.

These recent award wins have seen Underground Spirits become Canberra’s most awarded spirits brand, much to the delight of its co-founder, Dr Toby Angstmann.

“We have now won eleven awards for our gin, and seven awards for our vodka both here in Australia and internationally which is just phenomenal,” Dr Angstmann said.

The new awards have come at an exciting time for Underground Spirits, who have unveiled a completely new rebrand this week, which features a stylised map of Canberra.

Underground Spirits’ vodkas and gins are now presented in modern bottles with striking labels which exhibit a deep, bold colour palette that reflects the Canberran landscape.

“The new brand is designed to reflect the Underground Spirits personality – unashamedly modern, innovative, unconventional and reflective of the Australian character,” Dr Angstmann said.

“The stylised map is a direct reference to our provenance but also to our patented cryofiltering method. It’s a symbol of place and process. It’s got all the elements that make our brand unexpected – the Canberra provenance, flavour, our smooth finish, innovative production method and premium, regional ingredients.”

The new brand was produced by drinks specialist design company Denomination and is already gaining huge attention with coverage across design and packaging trade media.

“Our new brand will help launch and expand Underground Spirits globally, while firmly cementing our Canberra roots through the design and brand identity,” the co-founder said.

For more information and to see the new branding, click here


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