Australia’s health and fitness industry pace-setter Viva Leisure’s rapid rise in Queensland is continuing with the acquisition of two more fitness centres.
The announcement comes only a month after Canberra-based Viva Leisure announced its arrival in Queensland with the acquisition of eight Healthworks Fitness Centres. They are being integrated into the dynamic fitness leader’s network and being rebranded to Club Lime.
In the latest expansion, Viva Leisure has bought two more Healthworks centres, in Cleveland and Victoria Point. Technology-focussed and innovative, Viva Leisure is growing a vast and ever-spreading membership on its proven hub-and-spoke model, in line with its mission to connect health and fitness to as many people as possible.
Its aim for members is clear: affordable, accessible and awesome facilities.
Launching in 2004, the ASX-listed company’s growth trajectory is continuing apace. Viva Leisure has informed the stock market the latest acquisitions are expected to deliver significant earnings given the company’s historical acquisition expertise. Completion of the deal is expected within the next 30 days and will add an estimated 2,500 new members to Viva Leisure’s growing portfolio.
Viva Leisure Chief Executive and Managing Director Harry Konstantinou is confident the exceptional expansion will continue.
“Expanding on our previously announced Queensland acquisition means Viva will be one of the largest club owners in the Queensland market with 10-owned locations at the completion of the acquisition,” he said. “We continue to be excited about the Queensland market and the opportunities available for further acquisitions and greenfield locations.”
Mr Konstantinou confirmed the company’s previous guidance to the ASX that it expects to be operating more than 15 locations in Queensland within the next 12 months.
Viva Leisure currently has 45 locations operating. Another five locations, four in the ACT and one in NSW, will open next month. When the 10-acquired Queensland locations are included, Viva Leisure will have 60 operating locations by the end of December 2019 with a further 12 locations in the pipeline.
This will represent a 50 per cent increase in the number of clubs operating since 30 June 2019, equivalent to a new location opening on average every 1.3 weeks.
Operating gymnasiums and aquatic facilities within the health and leisure industry, Viva Leisure has become a trusted brand. Customers can choose from several different membership options and a range of different types of facilities from big-box fitness facilities to boutique fitness facilities. Among the popular options for people fast-tracking their fitness is the high-intensity interval training, or HIIT, the perfect place to start, which is why it is one of the top fitness trends around the world.
Most of Viva Leisure’s health clubs operate under the Club Lime brand. It has become synonymous with around-the-clock access to fresh new fit-outs, a complete range of strength and conditioning equipment and a community of passionate training staff.