John Hargreaves has taken some time out from his defence of Al Grassby to push out a media release calling on business to impoverish their shareholders to solve his water problems.
Rather than price water to encourage efficiency Mr. Hargreaves seems to hope a media release might guilt a few suckers and band wagon jumpers into re-working their business models.
He’s got as his poster child Capital Linen which has saved “six Olympic swimming pools” of water in the last year. We always urge caution when public figures start speaking in swimming pool equivalents. What is not mentioned is what percentage of their total use this represents (although the keen might be able to work it out from what they hope to save next year).
If only there was a clear price incentive to reduce water use. Just think how many more poster children he would have!