Where the bloody hell are we?

Pommy bastard 8 June 2010 52

[First filed: Jun 1, 2010 @ 8:23
Second filing: Jun 2, 2010 @ 8:23]

Apart from the sheer toe-curlingly awfulness of the singing, the total cliche of the imagery, and the jaw droppingly stupendous banality of the sentiments, has anyone noticed anything else about the 70’s style “Bogans on amphetamines” themed; “There’s Nothing Like Australia” advert?

Lots of cities get a show off, Sydders of course getting the lion’s share.

But not a peek of the nation’s capital. How odd.

Oh well it keeps the tourists away I suppose, and that’s not a bad thing for us residents.

Ps. Pommy Bastard is about to become….errmmmm… Aussie bastard, should I change my nick name?

UPDATE: Oh dear Brendan, do please try to keep up.

(While Brendan’s release is dated 7 June it didn’t go online until after COB on 8 June)

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52 Responses to Where the bloody hell are we?
lrende01 lrende01 10:58 am 10 Jun 10

watto23 said :

Its a blatant rip off from the discovery channel ad really.
They use the same music and the words “I like” alot….

I’m less impressed now, we’ve paid for a company to rip off an idea from another ad.

…There’s nothing like this Aussie ad…not!

I take it the Tourism Budget has recovered from Baz’s Australia movie then. Time for another dodgy Aussie advertising campaign. Time to pull out the shrimps and cry ‘Crikey’ whilst cuddling a local bear people… How many overseas tourists are going to catch the “that’s not a bear” line? I think it was only added for the Aussie viewers.

As for “where the bloody hell are ya?” – From the history books I’ve been reading Australia was better known of as “Bloody Hell” for the first 100 years or so of white settlement.

clp clp 9:31 am 09 Jun 10

Does Canberra really need International tourists though? I always thought it was more about promoting itself as a domestic destination and surely thats an easier and more reliable thing to do.

Also its one of those places that only long-stayers will head to so you probably grab them when they are here – its not a reason to visit Australia per se which is what this ad is all about.

Most people who have 2 weeks etc will only go to Sydney and 1 other destination.

Backpackers will make it up once they get here and will generally stick to the coast or do something outback.

I happen to think Parliament House and the War Memorial are worthy international draw cards but you’ve got to appeal to people’s geek sides.

Get the 2nd airport built here with fast speed train to Sydney and Melbourne and then things might be different.

Captain RAAF Captain RAAF 8:20 am 09 Jun 10

The list of places in Australia that would provide some decent scenery is very long and they should all get a mention on advertising campaigns well before Canberra does, just for being the capital. The truth is, Canberra brings nothing to the party that any other half asleep country town could.

Now if we whacked another couple of hundred feet onto the chicken on a stick at Russell Offices, turned that horrible orange ski jump at the National Museum into a thrill ride and bred crocodiles in LBG, the tourists would flock here, but as this place can’t tolerate anything as exciting as a once a year car race without self destructing and has settled for the breakneck excitement of a flower show, anyone who complains about Canberra not making it into an international travel campaign needs to take a good look in the mirror and give themselves a few uppercuts.

cleo cleo 12:45 am 09 Jun 10

Well what could they say or show about Canberra!!!!!!!

WonderfulWorld WonderfulWorld 8:52 pm 08 Jun 10

“And it’s a paper-thin rip-off of the Discovery Channel boom-di-ada ad (which is OK, but it’s been done now):

At first look, I thought it was average. Second look a little clever. Third look, loved the “bear” comment. And I started to realise as a born ‘n bred Canberran, well we have never appeared before, and nothing has changed enough really to put us up their with other tourist sites to warrant an appearance at the international level. But I am disappointed as I was so proud of the Qantas ads, and this does seem to be following the Discovery Channels theme, but really – overall its not so bad.

I advocate Canberra but through my voice and my contacts, not by multimedia. Sure its not dragging in the crowds, but really, I’m sure marketing experts realise that to oversell a place, get bad review and bad word of mouth it also not good. I’d much prefer to be Australia’s best kept secret and let people who really want to visit enjoy come see for themselves and go home and spread the word about this great little town that doesn’t get a mention much, but is actually the Captial! I was a travel agent, for a very long time, and it was the hidden secrets of these little towns that I had heard about over the years, and that I surprised the right people at the right time with, that meant regular clientele for me for years.

Thumper Thumper 7:34 pm 08 Jun 10

ummm… thanks skid…

I think.. 🙂

Skidbladnir Skidbladnir 10:31 am 08 Jun 10

Apparently WIN Television only read this post on the 7th of June, as it was part of the newscast last night.

Thumper said :

hey, i put sarcasm tags on the last sentence!

Thanks to RiotACT being HTML-compliant, they’re ignoring a sarcasm flag.
Its part of the W3 process specification for html when encountering the Tag whose tag name is “sarcasm”:
Take a deep breath, then act as described in the “any other end tag” entry. (IE: Ignore it).

If you really want RA to show that you’re using the sarcasm flag, you have to learn some html and then build it yourself.
EG: <sarcasm> This comment is sarcastic. </sarcasm>

Appears as:
<sarcasm> This comment is sarcastic. </sarcasm>

PS: You have no idea just how annoying this post was to type.

Thumper Thumper 6:14 am 08 Jun 10

hey, i put sarcasm tags on the last sentence!

Thumper Thumper 6:11 am 08 Jun 10

hmm, well i’m considering buying a small cottage in wiltshire or devon, maybe even cornwall…

but this ad has made me change my mind!

Mr Evil Mr Evil 11:31 pm 07 Jun 10

This ad make me cringe – and that kangaroo scene looks about as real as the CGI Kangaroo scene from “Australia – The Movie”.

Why can’t they go back to the good old days, when the tourism ads featured someone like Paul Hogan talking like a yobbo, a few bronzed Aussie blokes in budgie smugglers and some fantastic looking birds in bikinis wandering around the beach? What more do they need to sell Oztraya???

Christ, what’s next – Bindi Irwin telling everyone how “really cool and awesome” Australia is?

Pommy bastard Pommy bastard 9:27 am 02 Jun 10

Jesus had two fathers IIRC? (“Honestly Joseph, it was an angel” the worse excuse ever?)

More trouble for the advert..

You don’t need Mickey Mouse ears to hear the similarities.

Tourism Australia’s latest ad jingle is close enough to Disney’s Mickey Mouse Club theme tune that it could struggle to defend a legal challenge, a music expert says.

In the wake of the Federal Court’s ruling in February that Men At Work pay for ripping off parts of their pub classic Down Under from Kookaburra Sits In The Old Gum Tree, Queensland Conservatorium of Music popular music program convenor Donna Weston said the chord progression in Tourism Australia’s jingle was about “80 per cent the same” as the Mickey Mouse theme song.


Oh boy.

p1 p1 9:17 am 02 Jun 10

Pommy bastard said :

That would be useful advice, if I had a father….

Immaculate conception?

PB is Jesus!

Pandy Pandy 1:05 am 02 Jun 10

“Feel the Power” Especially goes down well with miners. ’nuff said.

New Yeah New Yeah 12:38 am 02 Jun 10

I’m an expat Aussie and the ad surprisingly tugged on my heart strings. The jingle has a nostalgic feel to it, like classic ‘Singo’-style ads of 20-30 years ago.

franzipami franzipami 8:40 pm 01 Jun 10

I’d like to think that they did some market research before they did the advert for whatever might work. I don’t like the jingle (hell, I can’t even understand some of what is being said let alone those who haven’t grown up here!!) but if it sells, it sells!! The images are great, just shows how lucky we are with such an array of scenery/experiences.

Pommy bastard Pommy bastard 8:20 pm 01 Jun 10

“Tried”, for goodness sake!

Pommy bastard Pommy bastard 8:19 pm 01 Jun 10

frontrow said :

In Aussie culture we have jokes, many of which do not begin with “Knock, knock” or “Did you hear the one about…”.

In Pommy Land we have jokes too, we prefer them funny though, still he treid.

Do you think Pork Hunt chose his names because he enjoys shooting pigs on the weekend?

No I think he chose it as Benny Hill is dead, and so isn’t around to give him a better “double entendre”.

arescarti42 arescarti42 7:48 pm 01 Jun 10

kambahkrawler said :

I do think Canberra should have got a shot as there isn’t anywhere else in the world like it. Oh wait, I forgot about Milton Keynes.

Milton Keynes sure is a weird name for a town, reminds me of Milton Friedman and John Maynard Keynes, probably the two greatest economists of the 20th century.

benett benett 7:11 pm 01 Jun 10

Doesn’t seem like such a bad advert to me. Australians should stop trying to be yuppies and being overly concerned about what America thinks of us.

frontrow frontrow 6:10 pm 01 Jun 10

In Aussie culture we have jokes, many of which do not begin with “Knock, knock” or “Did you hear the one about…”.

Do you think Pork Hunt chose his names because he enjoys shooting pigs on the weekend?

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