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Where the bloody hell are we?

By Pommy bastard - 8 June 2010 52

[First filed: Jun 1, 2010 @ 8:23
Second filing: Jun 2, 2010 @ 8:23]

Apart from the sheer toe-curlingly awfulness of the singing, the total cliche of the imagery, and the jaw droppingly stupendous banality of the sentiments, has anyone noticed anything else about the  70’s style “Bogans on amphetamines” themed;  “There’s Nothing Like Australia” advert?

Lots of cities get a show off, Sydders of course getting the lion’s share.

Oh well it keeps the tourists away I suppose, and that’s not a bad thing for us residents.

Ps. Pommy Bastard is about to become….errmmmm… Aussie bastard, should I change my nick name?

UPDATE: Oh dear Brendan, do please try to keep up.

(While Brendan’s release is dated 7 June it didn’t go online until after COB on 8 June)

What’s Your opinion?


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52 Responses to
Where the bloody hell are we?
georgesgenitals 11:50 am 01 Jun 10

Rawhide Kid No 2 said :

p1 said :

Ps. Pommy Bastard is about to become….errmmmm… Aussie bastard, should I change my nick name?

Nah, why bother, you know you’ll be picked on for being a Pom for the rest of your days. Congratulations, by the way.

How about “Aussie Pommy Barstard” That way your keeping up a tradition of sorts.

How about ‘Pussie Bastard’? Oh, hang on…

ryza 11:37 am 01 Jun 10

“That’s not a bear…” now that was funny stuff. 1 moment of glory in 90 seconds of was worth it for me.

davesact 11:16 am 01 Jun 10

The aim of the ad I believe is to help reinforce the old stereotypes that have been so successful to advertising in the past decades. The truth is Australia is the beautiful place portrayed but are the Australians depicted an accurate description of the population?

Perhaps we should air the AAMI ads to the world first so they know that we Australians always burst into ‘boganesque’ tunes when describing situations and places in our lives. The ad is really just another type of the the old ads with a jingle. Nothing really new.

Pommy bastard 11:14 am 01 Jun 10

A brief shot of the town hall (parliament) or Telstryrama wouldn’t go amiss, even if the only purpose was to make the emmets wonder; “What, and where, is that then?”

p1 said :

Ps. Pommy Bastard is about to become….errmmmm… Aussie bastard, should I change my nick name?

Nah, why bother, you know you’ll be picked on for being a Pom for the rest of your days. Congratulations, by the way.

Many thanks, I’ll be proud to swear my allegiance to this great nation.

Rawhide Kid No 2 11:11 am 01 Jun 10

p1 said :

Ps. Pommy Bastard is about to become….errmmmm… Aussie bastard, should I change my nick name?

Nah, why bother, you know you’ll be picked on for being a Pom for the rest of your days. Congratulations, by the way.

How about “Aussie Pommy Barstard” That way your keeping up a tradition of sorts.

shirty_bear 11:08 am 01 Jun 10

Horrible. Just horrible. Makes me not want to go to Australia … guess I’ll stay in Cbr :-/

And it’s a paper-thin rip-off of the Discovery Channel boom-di-ada ad (which is OK, but it’s been done now):
http://www.youtube.com/watch?v=V5BxymuiAxQ

How many squillion $$ did the taxpayer shell for this rubbish?

Sammy 10:51 am 01 Jun 10

And strikingly similar to this Discovery Channel ad from a year or so back:

http://www.youtube.com/watch?v=V5BxymuiAxQ

ConanOfCooma 10:42 am 01 Jun 10

It’s all so extremely digitally enhanced that it qualifies as false advertising.

troll-sniffer 10:41 am 01 Jun 10

The only part of the current ad that freaks me out is the pilot turning back to look at and sing to the Camera, while putting the plane into what looks like a bit of a steep curve. My stomach lurches…

She da copilot, da pilot is a sittin’ in da pilot’s seat, on da left. If it were a chopper, then yes she would be da pilot. And the bank angle might be as much as 15 degrees but a lot less I seem to recall… hardly steep even by airliner standards.

The mob that made the ad were responsible for the most-viewed ad on Youtube, an Evian babies clip that was a very impressive effort. It was inventive, ground-breaking, and tapped into a cutesie-pie empathy we all harbour. By contrast this ad looks for all the world like a second rate Qantas ad without the superb “Still Call Straya Home’ song.

I can’t see anything in the ad apart from perhaps the chillun next to the waterhole that has anything that is likely to stir the emotions of the world like Paul Hogan did and more or less make them WANT to come here. All this ad does is put Straya into a queue of destinations available to inernational travellers. I give it 4 out of 10.

Mothy 10:14 am 01 Jun 10

I have a lot of sympathy for any poor bastard who’s job it is to create a message that sells Australia – inevitable that they’re going to cop some flak from one section or another of society for misrepresenting them.

Misses the point a bit though – they’re not trying to make a documentary, and through it give a factual representative cross section of Australia, but tap into OTHER non-Australian people’s perceptions of Australia and what they want to see when they’re here (and there’s your explanation of why Canberra doesn’t feature).

It’s not necessarily about showing WHAT to see, it’s about triggering the impulse to GO.

Wow… that’s all a bit abstract for this early in the morning… at least with this one its a bit clearer than the dream-sequence weirdo stuff that came out around the time of Baz Luhrmann’s last film.

The only part of the current ad that freaks me out is the pilot turning back to look at and sing to the Camera, while putting the plane into what looks like a bit of a steep curve. My stomach lurches…

dtc 9:51 am 01 Jun 10

So I may be fighting against the crowd here, but I like it – in the sense that I think it works.

Don’t get caught up in ‘we are cultured, really we are truly’. Think – why do people come here? Its not for the culture, believe me. That’s why the tourist trail is Sydney to Qld to NT, harbour to beaches to rainforest and desert.

And that’s how it is for every country. Why do you go to Fiji? Sun and reefs.. Why do you go to Italy – to look at its ruins, art and sip a coffee. Do you care about its cutting edge cinema or literary scene? Same for Egypt. Hands up if you have been to Angkhor Wat and the killing fields and also know the current political situation in Cambodia (I have and I don’t)? What do the ads by India Tourism promote? (hint: 2 words, initials T and M). Haven’t noticed India extolling the virtues of their rapid technological development.

People go to countries to experience things they cannot get where they live. There is nothing in Australia that is unique, apart from our landscape and wildlife and, perhaps arguably, our friendliness (personally its not much different to other countries, but we have that reputation).

So that’s what you sell. For us it seems like a cliché, another koala and people surfing blah blah. But for the rest of the world, guess what – this is not a cliché. This is interesting, new, its something they cannot get in their own country. Want to do it somewhere relaxed and fun? Australia. Which does kinda leave Canberra off the map.

Do you think NZers get upset at their country being promoted as mountains and clean lakes and kiwis? Are they cliches – yes. Do their ads work. Apparently, they win awards.

p1 9:49 am 01 Jun 10

Ps. Pommy Bastard is about to become….errmmmm… Aussie bastard, should I change my nick name?

Nah, why bother, you know you’ll be picked on for being a Pom for the rest of your days. Congratulations, by the way.

amarooresident3 9:45 am 01 Jun 10

Bogantastic it may be, but people forget that international tourism ads aren’t supposed to impress us. If playing up to existing perceptions/cliches about Australia brings the tourists in than so be it.

johnboy 9:45 am 01 Jun 10

Well, melbourne got Flinders St Station in (I think), and the Yarra valley vineyards, and rowing on the Yarra.

Other than an Australia Day Live show I can’t think of a Canberra scene that would fit in here (but I welcome your suggestions)

It *is* rather catchy though, can’t get the damn thing out of my head.

gospeedygo 9:42 am 01 Jun 10

Are we to believe from this ad that Melbourne had floated off to Antarctica?

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