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Youth orchestra member builds global business

By Eddie Senatore - 27 July 2017 0
Michelle Melbourne

Michelle Melbourne, Co-Founder and Executive Director of Intelledox. Photo Supplied.

Michelle Melbourne has always been intensely curious, a classically-trained musician, spending 7 years playing the trumpet as part of the Canberra Youth Orchestra. This experience taught Michelle patience and discipline as well as developing character. Today Michelle and her husband Phil compete on a global scale with Intelledox Infiniti.

Michelle is immensely fascinated by people and so, naturally, developed a deeper awareness of them. Her father, who was amongst the first surveyors in Canberra, dealt with statistics and information and this also influenced Michelle towards a science degree. Michelle’s strong curiosity and desire to get answers prompted her to graduate as a scientist from the ANU, led by a study in psychology and computer science. It was during this course of study that Michelle met Phil, her husband.

Motivated by their fascination for people and technology Michelle and Phil, founded Intelledox Infiniti. Intelledox is a true start up in every sense, except this startup was created in 1991. Intelledox transforms manual, labor-intensive processes into innovative and technology-driven processes for all types public and private organisations. Armed with her academic knowledge and passion for people and technology, Michelle energises clients with strategies for change, using technology as a driver. Well ahead of her time, Michelle was promoting organisations to ingest innovation as a key strategy in getting ahead of the game.

During our conversation, Michelle emphasised the importance of people. “Everything is all about people. Change is most definitely all about people and technology is most definitely all about people.” Michelle’s first insight; with a proper balance between people and technology, it’s possible to do anything.

Michelle and her husband have witnessed the tremendous growth of Intelledox. From humble beginnings, Intelledox now operates globally, with customer sites in Sydney, Brisbane, Singapore and the United States. Intelledox continues to operate from its humble offices in Fyshwick.

When asked about the key to this success, Michelle shared another insight, simply put; look up, look out. She advocates challenging the status quo. Any business, whether big or small, should always think of ways to evolve and understand what technology is right for them. To pay attention to the competition, what is going on, to do research and to make regular improvements are vital in driving a business’ core of excellence.

Michelle believes there is no secret to success but shares more fundamentals about running a business:

  • Nobody knows your business like you do; trust your instincts
  • Collaboration is key; surround yourself with people who can fill gaps in your knowledge
  • Create a balance between people and technology

Michelle’s testimony is a demonstration of how a business can have an impact. Personally, I’ve learnt a lot from Michelle. If I had to summarise the business elements of our conversation it would be to stay close to your skills, play to your strengths, take a calm and methodical approach to growth and importantly, look up and look out.

Doing business is not easy, but it is the struggle that matters. Be restless and commit yourself to improving every day, one small step at a time. You can find the Intelledox story here.

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