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Hurry Hurry Hurry! There’s a flamin sale on!

By V8 Falcon with a 24k gold spoiler - 24 April 2009 38

As a public servant who works in media relations, I know a thing or two about getting a message out there. I know that if you push the same message over and over, people stop listening.

A few big retailers in Canberra obviously don’t know this as every week, another ad screams there’s a sale on.

I can forgive JB and Dick Smith, their discount stores so you expect endless specials. Harvey Norman though make a total joke out of the word “sale”.

Gone in three times, twice to weekend sales and once during the week. During the week, no sale on but the price on their laptops was the the same as during the weekend sales and was still the same more expensive than other places, even Domain. Same story down the road at mini Harvey Norman (Domain).

Went in to their Easter sale, found a Toshiba for $1649 “on sale”. Already heard an ad for their next sale, some late night thing on Tuesday saying “unbeatable savings one night only”. Checked on Tuesday night and the price was the same. Just for fun, checked again today without any sale on, same sale tags on the products though and the same price.

These places are just putting on permanent sales. Do you even get excited anymore when you hear “sale” on TV?

What’s Your opinion?


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38 Responses to
Hurry Hurry Hurry! There’s a flamin sale on!
1
Growling Ferret 8:52 am
24 Apr 09
#

Um, no.

Why would you spend money with HN when JB is cheaper for anything electrical.

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2
trevar 8:53 am
24 Apr 09
#

I always thought it was a silly appropriation of the word ‘sale’ to use it to indicate a time when commodities are cheaper than normal. Shops always sell things; it’s what they do. If they didn’t sell anything, they wouldn’t be a shop. So there is no such thing as a shop that isn’t having a sale. When they stop having a sale, they stop being a shop!

Get a set top box with a hard drive, then you can watch everything in time delay and never have to watch another ad for one of Harvey Normans’ ‘sales’. With any luck, Domayne will be having a sale on them this weekend!

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3
regularbrowse 8:56 am
24 Apr 09
#

Buyers are also cautious about the financial state of any company who is always “on sale”.

Most customers who responded to recent Kleenmaid appliance sales are out of pocket. Although they may have paid a cheap price for a new fridge or cook top … the goods have not arrived. No chance of getting their appliances – or money back – after the company went into administration. Regulators are looking to whether Kleenmaid traded while insolvent, including the heavily advertised “sales” during that period.

Repeated store sales have definately lost their gloss.

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4
Woody Mann-Caruso 8:58 am
24 Apr 09
#

Toys-R-Us had a Buzz Lightyear thing on sale. NOW $19.96!! Was $19.98.

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5
trevar 9:00 am
24 Apr 09
#

Woody Mann-Caruso said :

Toys-R-Us had a Buzz Lightyear thing on sale. NOW $19.96!! Was $19.98.

It sounds like a two-cent saving, but if you pay cash, it’s 5c!

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6
emd 9:05 am
24 Apr 09
#

They must think that pessimistic or cash-short consumers are only looking for cheaper prices. Sometimes it’s better value to buy less stuff in general, but choose higher quality (which may mean higher priced) stuff when you do buy things.

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7
niftydog 9:10 am
24 Apr 09
#

Haven’t bought anything from HN or Domaine in over 5 years purely because of the incessant ads. Any ad that shouts at me, or insults my intelligence (99.9%) gets immediately ignored.

But, it must work on some people otherwise they wouldn’t be doing it. They’re on every single TV and radio station, all day every day it would seem, that can’t be cheap.

The best deals (and service) I’ve gotten in the last few years have come from JB, DJ’s and Ted’s.

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8
andym 9:32 am
24 Apr 09
#

I am with niftydog. Absolutely refuse to deal with HN because of their “shout” ads. I especially hate they way they saturate the airwaves right before the news.
Best prices are to be found online and not at chainstores.

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9
pptvb 9:57 am
24 Apr 09
#

Persian Rug anyone?

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10
Lady_from_Holt 10:02 am
24 Apr 09
#

trevar said :

I always thought it was a silly appropriation of the word ‘sale’ to use it to indicate a time when commodities are cheaper than normal. Shops always sell things; it’s what they do. If they didn’t sell anything, they wouldn’t be a shop. So there is no such thing as a shop that isn’t having a sale. When they stop having a sale, they stop being a shop!

My partner always says that to me when I come home with bags full of clothes trying to convince him it was on sale and all the money I saved, regardless as to whether I would have bought the stuff in the first place if it wasn’t reduced.

I find the best sales are the ones that don’t advertise (or I don’t see the advertisement), and you just happen to be in their shop and everything is reduced.

However I’m always drawn to that red and white sticker… maybe its a girl thing

Mmmm sale…

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11
trevar 10:54 am
24 Apr 09
#

Lady from Holt, you just reminded me of that great ad from years ago where the wife has bags and bags and bags laid out across the bed and the husband walks in and she says “I saved hundreds!”, and he holds up a set of car keys and says “I saved thousands”. Hilarious!

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12
daddy 11:04 am
24 Apr 09
#

Who pays full price anyway ? Unless it’s a grocery store everything is always on sale. I refuse to pay full price and always haggle. Shops know this and in the current environment are more likely to negotiate. I even throw out “I know I can get it cheaper on line for much less but would rather keep you in business”, which is actually the truth, and most places will go at least part way to meeting my price.

HN I have found are the easiest ones to negotiate with and have spent a good bit of my money (don’t get bonuses) there in recent times on the products I required at the price I was happy to pay.

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13
Pommy bastard 11:14 am
24 Apr 09
#

Isn’t it illegal here to advertise something for sale; unless it has been offered at a higher price, for a specific period, prior to the “sale”?

If not, it should be!

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14
arescarti42 11:58 am
24 Apr 09
#

It must be working for them, HN, JB, Domayne, DSE etc. are all pretty successful businesses.

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15
Woody Mann-Caruso 12:06 pm
24 Apr 09
#

Harvey Norman shares fell 22% over the past year (scroll left again to see the full extent of the fall). It’d be worse if it wasn’t for recent growth from the stimulus package. Once that’s gone, who knows?

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