As a public servant who works in media relations, I know a thing or two about getting a message out there. I know that if you push the same message over and over, people stop listening.
A few big retailers in Canberra obviously don’t know this as every week, another ad screams there’s a sale on.
I can forgive JB and Dick Smith, their discount stores so you expect endless specials. Harvey Norman though make a total joke out of the word “sale”.
Gone in three times, twice to weekend sales and once during the week. During the week, no sale on but the price on their laptops was the the same as during the weekend sales and was still the same more expensive than other places, even Domain. Same story down the road at mini Harvey Norman (Domain).
Went in to their Easter sale, found a Toshiba for $1649 “on sale”. Already heard an ad for their next sale, some late night thing on Tuesday saying “unbeatable savings one night only”. Checked on Tuesday night and the price was the same. Just for fun, checked again today without any sale on, same sale tags on the products though and the same price.
These places are just putting on permanent sales. Do you even get excited anymore when you hear “sale” on TV?