Skip to content Skip to main navigation

News

Avani Terraces - Greenway
Life is looking up

104 and Mix celebrating the ratings

By johnboy - 12 September 2012 61

scotty and nige

Canberra FM Radio have sent in their happiness with their recent ratings:

104.7 continues to dominate the Canberra radio airwaves according to the Neilsen Survey 2 results released
today. 104.7 has added another notch to the belt as Canberra’s number 1 most listened to radio station in an unbroken run of 12 Survey wins, whilst mix 106.3 has remained in second place across the workday with the ACT listening audience.

104.7’s breakfast show, Scotty & Nige, have the most number of people waking up with them and driving to work and school in the mornings, while across the day the station is consistently the number 1 most listened to.

Stablemate mix 106.3 has retained strong audience listening numbers across the day, holding the number 2 spot across the workday and in the all-important Afternoon Drive slot.

Canberra FM Radio Content Director, Drew Chapman, highlights that “Scotty & Nige are clearly the Capitals preferred Breakfast Show and their brand of fun and entertainment has certainly made a mark with the sheer number of loyal listeners that they have earned over the past 5 years.” Chapman says “mix 106.3 has continued to be strong across the workday and enjoyed great audience growth in Drive, Nights and weekends.”

What’s Your opinion?


Post a comment
Please login to post your comments, or connect with
61 Responses to
104 and Mix celebrating the ratings
voytek3 5:37 pm 12 Sep 12

Keijidosha said :

It shouldn’t be surprising that commercial FM radio stations have the largest number of listeners. They’ve set a clear goal of appealing to the lowest common denominator and competition between stations ensures a steadfast race to the bottom.

I was about to write something similar but you hit the nail perfectly on the head. But Ill go that one step further and say that anyone who legitimately enjoys listening to such puerile, plastic, designed for morons, noise pollution, utter garbage are the reason western society is so socially backward.

“Commercial anything – and you thought the audience couldn’t get any stupider”

Masquara 5:22 pm 12 Sep 12

muntychops said :

Mix and 104 have over 210,000 people listening each week, CA and Cc have 74,500. If I was advertising a business (which I’m not) I think I’d be utilizing the option with just under 3 times as many listeners. All of these press releases have spin attached, but Mix is a 40+ station and has more listeners than the am’s combined

You clearly aren’t a marketer any more than you are a business person! Different audiences, different advertising rates. Lots of advertising categories suit CC and CA. And there are other aspects – the attention factor in between the music is only one. The FM stations differ from the AM stations on that score too.

Keijidosha 5:01 pm 12 Sep 12

It shouldn’t be surprising that commercial FM radio stations have the largest number of listeners. They’ve set a clear goal of appealing to the lowest common denominator and competition between stations ensures a steadfast race to the bottom.

Truthiness 4:46 pm 12 Sep 12

Wait, 210,000 canberrans listen to 104?

2/3rds of the population still listen to the radio?

I’m guessing this counts shops and work sites, but even so, it means most public servants, even with access to CDs, MP3s and podcasts, still turn on a radio regularly.

Please, someone enlighten me, why? What benefit can be gleaned from a daily dose of ads and charts? I haven’t turned on a radio of my own compulsion for well over a decade, and when it is foisted on me it seems even more quaint and ridiculous than television.

We have access to very nearly every song in existence, whenever and where ever, how could any single commercial station compete with that?

Deref 4:25 pm 12 Sep 12

colourful sydney racing identity said :

watto23 said :

Hang on even their press release has MIX at second with 12.3%, yet 666 has better figures with 14.9%.

I thought the numbers dictated the places 🙂

It’s the magic of radio!

“Magic”? Is that what they’re calling it these days?

EvanJames 4:24 pm 12 Sep 12

paperboy said :

It’s odd that MIX failed to mention that ABC Classic FM breakfast (8.3%) now outrates the new look MIX breakfast team (7.6%)

That bloody awful blowsy biggsie female UGH. Get.Rid.Of.Her. Can’t they find someone reasonably intelligent to voice their thoughts? I don’t want to hear hers, “thoughts” is not an accurate term for the nonsense she gabbles.

muntychops 4:06 pm 12 Sep 12

SnapperJack said :

The so-called “victory” by the commercial FM stations isn’t really a victory at all. Their victories came in the younger demos – people with less money than baby boomers, senior executives and self-funded retirees.

Because Canberra FM operate stations pitched at different audiences there are very few opportunities to cross advertise whereas Capital Radio’s stations (2CA and 2CC) are both pitched at the over 40 demo so they can offer advertisers advertising on both stations with a far greater number of the people with greater spending money.

2CA and 2CC have 19.4% of the over 40s, MIX has 10.9% and FM104.7 has only 7.1%. Those figures are far more impressive than FM stations trying to talk up their ratings for a bunch of transient, superficial breakfast jocks talking to kids and young couples working at Maccas or else mortgaged to the eyeballs.

Mix and 104 have over 210,000 people listening each week, CA and Cc have 74,500. If I was advertising a business (which I’m not) I think I’d be utilizing the option with just under 3 times as many listeners. All of these press releases have spin attached, but Mix is a 40+ station and has more listeners than the am’s combined

colourful sydney rac 3:51 pm 12 Sep 12

watto23 said :

Hang on even their press release has MIX at second with 12.3%, yet 666 has better figures with 14.9%.

I thought the numbers dictated the places 🙂

It’s the magic of radio!

SnapperJack 3:48 pm 12 Sep 12

The so-called “victory” by the commercial FM stations isn’t really a victory at all. Their victories came in the younger demos – people with less money than baby boomers, senior executives and self-funded retirees.

Because Canberra FM operate stations pitched at different audiences there are very few opportunities to cross advertise whereas Capital Radio’s stations (2CA and 2CC) are both pitched at the over 40 demo so they can offer advertisers advertising on both stations with a far greater number of the people with greater spending money.

2CA and 2CC have 19.4% of the over 40s, MIX has 10.9% and FM104.7 has only 7.1%. Those figures are far more impressive than FM stations trying to talk up their ratings for a bunch of transient, superficial breakfast jocks talking to kids and young couples working at Maccas or else mortgaged to the eyeballs.

muntychops 3:47 pm 12 Sep 12

I guess this proves what most people think. Mix has been dying a slow death in breakfast only for years. Ross the boss and Scotty and Nige remain strong and 104 suffers after 9am cause they play the same 7 songs everyday (well it seems like it)

As for iPods I think a lot of people enjoy the interaction of radio and have done for decades. You can’t talk to an iPod or win prizes from it, hence why radio still rates pretty high in nearly all Aussie markets. But 9am is when my iPod or CDs go on.

Wonder how long the team on mix breakfast lasts? Looking back through ol riot act articles that’s their lowest figure ever it would seem. Biggsy get on a ya Chiko roll bike you fat cow

watto23 3:28 pm 12 Sep 12

Hang on even their press release has MIX at second with 12.3%, yet 666 has better figures with 14.9%.

I thought the numbers dictated the places 🙂

Truthiness 3:11 pm 12 Sep 12

I don’t know why the Austereo network even bother pretending each local station is unique, its all the same noxious swill regurgitated by American media dinosaurs, and its exactly the same s***ty songs and shallow hosts in every city across the planet.

It astounds me that so many people just accept the trash and ads, have these people never heard of Ipods?

nsn 3:09 pm 12 Sep 12

“…the most number of people…”

Seriously?!

Reprobate 3:08 pm 12 Sep 12

As always, take away the station spin and see how the industry looks at it:
http://radiotoday.com.au/news/whats-new/1203-canberra-survey-2-released.html

How much longer can MIX 106.3 continue to bleed (haemorrhage?) listeners in the breakfast slot with Biggsy (and Rod)? Just 7.6 in this survey, massively down from the 12.3 in Survey 1 (April) 2012 and even lower than the historical breakfast low for MIX of 10.2 in Survey 2 2011.

Memo to Canberra FM: you can’t polish a pile of vomit. Clearly even “remixing” (ie rehashing) the show in the evening, those crap P!nk tv ads and having Rod and Biggsy drop in for a chat with other presenters during the day isn’t working. Please listen to your audience and lose them. Now.

paperboy 2:30 pm 12 Sep 12

It’s odd that MIX failed to mention that ABC Classic FM breakfast (8.3%) now outrates the new look MIX breakfast team (7.6%)

1 2 3 5

Related Articles

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2017 Riot ACT Holdings Pty Ltd. All rights reserved.
www.the-riotact.com | www.b2bmagazine.com.au | www.thisiscanberra.com

Search across the site