Want to see all those Blumers ads again? Your lucky day is here!

Dob in horrible local ads?! What about this shocker from the Wholesale Sleeper Company. http://vimeo.com/41080073
It’s on late night television. I think aliens were in charge of Wardrobe. The song is unspeakable and like many such songs turns into an earworm.

Antagonist said :

The teasing that poor kid must have to endure at school will necessitate some form of compo. I wonder how long before he sues his mum?

The firm is, actually, owned by his grandparents. Kid himself is in High School, he refused to be in commercials after leaving primary school (you are correct about what he had to endure at school though).
Source? Very close source to the subject of interest.

Roundhead89 said :

maxblues said :

I find that aliens are better actors. Are illegal aliens acting illegally?

I didn’t like the first Budget Direct ad where the aliens were singing the “Boo-jay, Boo-jay” song, but since then they’ve developed a new advertising strategy around them and I don’t mind it. Certainly better than those stupid Dulux ads featuring that ridiculous sheepdog.

But are the Blumer kids, the insurance aliens or the sheepdog actually members of the Media Entertainent and Arts Alliance?

maxblues said :

I find that aliens are better actors. Are illegal aliens acting illegally?

I didn’t like the first Budget Direct ad where the aliens were singing the “Boo-jay, Boo-jay” song, but since then they’ve developed a new advertising strategy around them and I don’t mind it. Certainly better than those stupid Dulux ads featuring that ridiculous sheepdog.

JessP said :

I rate these right up there with the strange alien ad for the Insurance company. No way on this earth would I deal with either of these companies.

At least it is better than what they had before….. which isn’t saying much

I believe the kid is related to Mrs Blumer.

JessP said :

I rate these right up there with the strange alien ad for the Insurance company. No way on this earth would I deal with either of these companies.

Not a fan of the Alien ads, though perhaps they’ll attract fewer complaints to the ASB than their previous “bugèt” series of ads. The aliens are apparently meant to reinforce the idea that choosing that brand is the choice creatures of superior intelligence would make. Though necessarily that raises the question, why would creatures whose intelligence makes them capable of interstellar travel require insurance? What next, they’ll say they bought extended warranty on their warp drive?

The Blumers ads are cringeworthy, but if they’re going for name recognition and market awareness, they’ve succeeded. And if their market is compo claims, they’re not exactly trying to build a brand of a top tier firm that has tradition and deals with complexity, they’re about people getting whiplash and thinking, who do I call? Because the compo lawyers business model is based on bringing in large numbers of potential clients and culling them down to a few, they want quantity over quality, and that’s exactly what they’re aiming for with these ads, cringeworthy though they are.

What – you expect ambulance chasers to have taste? Next you’ll be wanting them to have ethics.

I find that aliens are better actors. Are illegal aliens acting illegally?

Mysteryman said :

HiddenDragon said :

Doubtless he’s a lovely kid, and the adverts must be working, otherwise they wouldn’t still be making them, but there are times when the words “cruel and unusual” come to mind, and I was also reminded of the linked article for this post:

http://the-riotact.com/goodbye-2013-we-are-afloat-on-rivers-of-crap-and-the-boat-is-sinking/121910

Well… I’m not so sure. You’re implying that the law firm has actually measured the effectiveness of their advertising. I will bet my bottom dollar they don’t have the slightest idea about how their firm is perceived by those of us subjected to these ads. It’s more likely that the following took place:

The ads were probably the brain child of the firm’s director/principal/owner (whatever title you want to give him/her). The first ad aired and at a few dinner parties/events someone mentioned to him/her that they’ve seen the ad, and yes, isn’t little Billy so cute. This was interpreted as “people have seen the ads, they must be working”, and the decision was made to keep going with the “brilliant” idea.

From my experience with TV advertising in Canberra, I doubt there are many advertisers who have any clue about the return on investment for the advertising dollar, or whether or not their efforts have seen any positive return whatsoever. Many just think of TV advertising as a magic bullet and fail to grasp the complexity of it – the result is a higher-than-average number of terrible ads based on the ideas of people who don’t know anything about marketing or advertising.

You may well be close to the mark about the origins of these commercials, and yes, there’s a lot of clunky, cringe-making, provincial advertising on TV, but there’s a long history of using kids in corny commercials, simply as a means of developing brand recognition – that’s the part which I reckon would be working with the Blumer’s ads.