For the past three months, the new Woroni team, for the first time independent of ANUSA has promised it was working hard to finally deliver a proper newspaper. No doubt The Canberra Times management was losing sleep over christmas awaiting the launch of their new, free competitor. Now that it’s out, I think they’ll sleep easy.
It’s no surprise, talking to the editors back in December, they had to ask what “monetising their website” meant.
The response: we’ll get sponsors and like, ads maybe.
Asked about distribution, they proudly announced two newsagents would carry it. Asked whether they would have it in cafes for the coffee crowd who need something to read, I was greeted by a blank stare.
They didn’t know about the content, but they were concerned about “choosing nice fonts and colours”.
Understandable then that the content is poor. News articles months out of date and written like high school essays and strange reviews including one about a coffee shop that doesn’t mention the coffee, instead focusing on the “good-looking” staff.
So another competitor with great potential turns out a flop, meanwhile the CT is losing readers at quite a rate.
The media landscape in Canberra isn’t looking good.
[ED – Present company excluded we hope]