mUmBRELLA brings news that the Canberra spawned Ali Baba chain is bringing in new ponytails to change their image:
A spokesperson for the family-run Lebanese chain said the brand wanted to push the chain’s fresh food credentials, reach a broader section of Australians and help the company expand from suburban food courts to high street metropolitan areas.
Ali Baba currently operates 43 restaurants across the country.
A spokesperson said: “The brand has huge potential, but is a little tired. We want to not only be a Lebanese kebab chain targeting Lebanese people. We want to target the rest of Australia with a fresh proposition with a healthy food focus.”
“We also want to move on from the image the category suffers from – that it is a late night refuge for drunken people.”
With a possible name change being mooted what would make you more likely to partake?