15 July 2024

Fewer people are now buying Teslas; has the shine worn off?

| James Coleman
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Tesla Rear Wheel Drive model

The base Rear Wheel Drive models now starts from $54,990. Photo: James Coleman.

We’re told that once you’ve stumped up at least $40K for an electric vehicle, the running costs could be funded by the minimum wage but this isn’t necessarily true.

There’s the fact that on a return trip between Canberra and Wagga, I spent about $15 on coffee while waiting for my Tesla to charge at the public Supercharger stations along the way.

And then, while plugged in at Gundagai and watching the green bar creep towards 100 per cent, I discovered another running cost.

READ ALSO When 500,000 homes in Victoria lost power, these Canberra EVs got to work

Tesla updated its ubiquitous Model 3 earlier this year, and we’ll get to some of the other new features in a moment, but among them is a game called ‘Beach Buggy 2’. Think ‘Mario Kart’, but you use the car’s steering wheel to turn, and yes, the wheels do move too.

EVs already tend to churn through tyres, due to an unhealthy blend of weighty batteries and instant torque, but I imagine it happens even faster when you’re grinding the tread into the pavement while playing Beach Buggy 2 on the iMax touchscreen.

All jokes aside, however, that return trip to Wagga cost me about $40, or about the same – if not more – than the petrol would have cost me.

Credit where credit is due, the Supercharger network is one of the reasons Tesla has rocketed to become the best-selling EV brand in Australia.

Enter your destination into the car’s navigation and it will work out where it needs to charge, for how long, and for how much. It’s easy. And fast – I was getting from 50 per cent to 100 within half an hour. Or enough time for a toilet stop and an overpriced coffee.

I continued thinking happy thoughts until the family and I took a Saturday jaunt to Goulburn, where all the horror stories came true.

Tuggeranong charging

And … charging again, this time at South.Point, Tuggeranong. Photo: James Coleman.

Every single one of the town centre’s Superchargers was occupied, with a queue. So while the rest of the family hoed into the picnic lunch in the nearby park, I was standing out in the car park, talking with the other waiting Tesla owners about different charge port types.

I didn’t have to wait long, granted, and the car estimated it would take about an hour to reach full. Fine, I’ll go eat what’s left of lunch.

Except it didn’t reach full. Because at 53 per cent, it suddenly decided to stop charging. This meant, on arrival back in Canberra, I had to sit at a Supercharger in Tuggeranong’s South.Point car park for another half an hour.

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Would this happen if I owned it, and could plug it in at home? Probably not. But what if I lived in an apartment, with no access to my own private charger? Hit-and-miss public chargers would be my bread and butter.

EVs are perfect for around town. For anything interstate, however, be prepared to spend a lot of the trip with your head completely occupied about where to get the next top-up. And then waiting in the car park of said top-up location, wearing out tyres while playing Beach Buggy 2.

The Tesla Model 3 has been the benchmark EV for years – the one all other EVs wanted to be when they grew up. It’s still the second best-selling EV in the country, after its SUV sibling, the Model Y. But the trouble is, all the other EVs have now grown up.

The proof is in the sales figures. In Canberra alone, Tesla racked up 1162 sales between January and June last year, but figures over the same period this year show that this has slumped to 989.

And even constant price cuts, to the point the Model 3 now costs several thousand less than it did a year ago, haven’t convinced the buyers now flocking for rivals from Chinese brands like BYD and MG.

Does this mean it’s no good then?

Nearest charger locations

My nearest charger locations. Photo: James Coleman.

I borrowed the base Rear-Wheel Drive model. It’s very smooth to drive, even if you can feel the immense weight in the way it rides over bumps, or rather, flattens them. It also never fails to boggle the mind – or just lurch it into the back of your skull – with the way it gets up and goes.

Despite all the talk of panel gaps you could fit a whole continent in, I found everything to feel really very premium. Sound system included.

The 12-year-old boy inside every one of us can continue rejoicing too, because you can still set the Model 3 to make a fart noise when you lock it, and it has a ‘light-show’ mode where the lights will flash and the windows – and boot – open and close in time to music.

But while the update has made the front end sharper, and the rear lights more streamlined, to form something that’s really quite shapely, Tesla has also decided to turn the D, R, N and P options into a slider on the touchscreen. And the indicators are buttons on the steering wheel.

The rest of the world’s car-makers are finally realising how annoying digital buttons are, but Tesla is still going all out on it. Just why?

The regenerative braking system also isn’t adjustable, and having to always keep your foot on the accelerator to keep from braking is tiring. The only way to cruise is by using the cruise control.

Red Tesla

Get yours in red, the best colour for a Tesla. Photo: James Coleman.

Which brings us to Autopilot – every car and its dog has steering and lane-keeping assistance systems fitted as standard nowadays, so unless it can change lanes for me (it can’t), it’s nothing to crow about really. You also miss out on a front camera.

The Tesla Model 3 is left feeling something we never thought it would: tired.

But then you realise you’re also getting an excellent Supercharger network thrown into this. Oh, wait…

2024 Tesla Model 3 Rear Wheel Drive

  • $54,900
  • Rear-wheel drive (RWD)
  • 0-100 km/h in 6.1 seconds
  • 513 km estimated driving range
  • 1761 kg
  • 5-star ANCAP safety rating

Thanks to Tesla Australia for providing this car for testing. Region has no commercial arrangement with Tesla Australia.

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“I was getting from 50 per cent to 100 within half an hour” That’s great! But, I can get diesel from 10% to 100% in 5 minutes, and that’ll do me for another 1400km.

Ian Fletcher6:47 pm 15 Jul 24

Nice ckickbait article.

After 35,000km I’ve “sat around” for zero minutes. Compared with hundreds of hours pulling in and waiting at petrol stations. Not even to mention the thousand$ saved already on petrol.

Yup a dismal story.

I too have a diesel and get around 800km, refuelling where and when I like.

I also have an EV and get around 500km and again I choose when and where to recharge.

I think the author of the story was looking for click-bate content and has delivered in spades. I drove back from Mystery Bay yesterday and stopped for diesel and a coffee, but I’m not missing about the $3 spent on my latte and need to wipe my hands after touching the stinky bowser handle.

Drive your car and enjoy.

Leon Arundell4:00 am 15 Jul 24

Tesla and other EV makers should get with the times.
Swappable rechargeable batteries have been around for decades
With a Janus truck you can arrive with a flat battery, and then drive off 4 minutes later with a full charge – see https://www.januselectric.com.au/
In Kenya you don’t have to wait while the battery charges in your electric motorcycle – See https://www.abc.net.au/news/2022-12-27/battery-swapping-electric-motorcycles-in-kenya/101811270

About that $300,000 BMW with its $60,000 battery pack. Would you be prepared to swap it out for the unknown health of a battery pack at a station purposely built for this? Great if it’s a proprietary BMW unit, but what if it’s a generic pack that just happens to fit – one that could be worth much less than yours.

Keyboard Warrior11:32 pm 14 Jul 24

I am still very interested in getting one but there is zero certainty on what the depreciation is for a 10 year old Tesla with a failing battery.
Further if these vehicles are then destined for the scrap heap, after such a short life, their actual environmental footprint isn’t that great, they may even be worse than a small engine Toyota for example.
Still not sold.

The batteries don’t just ‘fail’ at the ten year mark.

You’ll still be getting 70-80% after 500k

Batteries don’t die – they age gracefully

… same tech as your phone battery (just a bigger scale). I’d suggest there’s a high degree of certainty on the depreciation for a 10-year-old Tesla with an aged battery.

Incidental Tourist7:29 pm 14 Jul 24

Other than limited range and higher purchase cost the other significant issue is relatively short life of batteries and their high cost. EV batteries use the same technology as batteries in mobile phones and hence their lifespan is very similar, typically around 5 years. In most cases the cost of replacement of battery in 5 year old EV would be higher than the residual vehicle value. Hence the resale value of EV with 5 year old battery is close to zero as its battery can catastrophically fail any day. A decent 5 years old petrol car however will still have a lot of life left in it. To many people spending $50,000 or even $40,000 every 5 years on new EV would be too expensive even if they had lower running costs, which is not the case.

GrumpyGrandpa7:07 pm 14 Jul 24

The seating position is far too low in the Model 3. It’s really good in the Model Y.
When I asked the salesman about the spare, he showed me the can of goo. When I said I did a lot of country driving, where the risk of sidewall damage is higher. He said Tesla provided 4 years of road service.
Hmmm. Long wait I except.
No spare; no purchase.

I’ve driven Canberra to Wagga a number of times in my 3 LR. Leave home at 95%, get to Wagga with around 40-45%, drive around, stop to charge at Gundagai for 10 mins ($12-$15) on the way back, then fully charge at home for 8c kWh or $3-$4.

Capital Retro7:50 pm 14 Jul 24

What an exciting life you have, drewbytes.

What a dismal and depressing story. I get 1100kms with one charge of diesel with my I30 and can choose where and when I stop. Now I’ll wait for the EV apologists to come out of the woodwork snapping and barking.

I don’t think there’s a lack of desire to own an EV, but there’s a lack of desire by the executive committees in owners’ corporations to install chargers which are safe and will allow owners to charge their vehicles in their own carpark and prevent owners from having battery anxiety. I live in a large complex and our executive committee has basically said no way! I know of others who have the same problem in other complexes.

I’ve had an M3 for more than 4 years now. Done 120000km including twice weekly commute of 350km – total service costs include one glass replacement due to a stone chip and one new set of tires. Hardly ever use supercharging, usually charged at home from solar. I love that Tesla is so different from other makes, which are pretty conventional in style.

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