The Canberra Times is reporting that the colourful Kevin Cox has popped up with a scheme to let people pay through the nose to consume large amounts of water and give a portion of that money to those who conserve.
Heavy users would then pay almost twice the price for their water.
But households that use less than the sustainable level would be rewarded according to the amount of water they had saved.
Dr Cox expects people to opt-in to the system for both selfish and altruistic reasons.
“I think that people would be willing to pay more if they could put up a sign on their lawn saying, ‘we’re a Water Rewards member, don’t bug us about our green lawn’,” he said.
Better late than never.