The Canberra Capitals are this morning celebrating their new ACTION sponsorship with a bus buyout outside of the Legislative Assembly this morning.
Something to look forward to on your travels.
UPDATE 06/09/12 10:12: Andrew Barr has explained the deal:
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In an effort to encourage more people to take public transport in the ACT, Lauren Jackson will soon span the width of an ACTION bus as part of an in-kind sponsorship deal between ACTION and the Canberra Capitals.
The mega bus wrap signage, which also features images of Jessica Bibby, Carly Wilson and Brigitte Ardossi, declares that ‘it’s ACTION Jackson time’ and also calls on the Canberra community to ‘get on-board’.
The wrap will feature on an ACTION bus for the duration of the 2012-13 WNBL season and is a fitting way to help the team kick off their campaign for sporting success this year. The wrap also provides an opportunity to welcome Lauren Jackson back to the Canberra Capitals.
The sponsorship agreement will also allow ACTION to host a Capitals home game as game-day sponsor, and supporters will see the ACTION logo on the match program and on courtside signs. People will also see Capitals players at ACTION events throughout the year.