23 September 2021

Does something look a little different? Region Media's grown up - and we're changing a bit

| Genevieve Jacobs
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Region Media: We talk to you, not at you. Our conversation happens with everyone because local voices create stronger communities. Photo: Region Media.

Region Media Group and the Capital region have been together for years. Like older and younger siblings, we know each other inside out, warts and all. But it’s time for Region to take stock of who we are and what we’ve grown to become.

Like all family relationships, there have been some bumps along the way. We used to be just The RiotACT. Back then, the platform was a bit like the kid in the classroom who’s into everything, including trouble (when we were young, we spent a fair bit of time sitting outside the principal’s office).

But since Region Media took over The RiotACT in 2016, it’s been all about bringing the best of traditional media together with leading-edge technology to build a different kind of media company.

As a result, we’ve made long-lasting friends and developed a strong local identity. We’re homebodies at heart, and with our teenage years came some wisdom and steadiness.

And like the teenager who gains some common sense, Region Media realised that it’s best to be judged on your actions. We want to make a difference and let the community know that we’re here for the long term.

We’ve learned that being a good friend means sticking around, not taking others for granted and being ready to give back. The people in our street and our town are the ones who matter most to us, so we’ve doubled down on being local and celebrating the fact that we’re from here.

As we’ve grown up, we’ve become innovators, champions of our community and a cornerstone of it in a time of change. And in line with this maturity, you’ll notice a few changes on Region Media’s pages.

Our trademark speech bubble has got a little sleeker, but it still signals that Region is all about conversations, arguments and debates. We talk to you, not at you. Our conversation happens with everyone because local voices create stronger communities.

Blue is our colour, like the hot summer sky reflected in the Murrumbidgee or a winter storm coming in across the Brindabellas. You’ll notice, too, that our sites are all ‘powered by Region’. That’s because we’ve grown, adding over a dozen local websites and social media pages to our group to bring you your local news.

And we’re getting bigger all the time.

Across our platforms, we now have 700,000 unique readers every month and an average of 30,000 readers every day on Riotact alone. There are 27 staff across the organisation and we’re honoured to have three prominent Canberrans on our advisory board: medical services pioneer and philanthropist Glenn Keys AO, former senator and federal minister Kate Lundy, and the board is chaired by former departmental secretary Glenys Beauchamp.


Our focus on deep connections to regional Australia and grassroots content means that we increasingly own the very space that traditional media is abandoning, using a technology-first approach to build a successful, sustainable media model.

We think there are some core values that underpin what Region Media stands for. They include integrity – whether in our business dealings or our storytelling, we’ll always do the right thing by our readers, our community and our business partners.

We’ll deliver content you can trust. We’re consistent, reliable, credible and transparent. We’re connected: we bring people and communities together through local content and vibrant conversations.

We are, and always will be, independent, balanced and unbiased. And we’re innovators. We will pursue new ideas fearlessly, challenge the status quo and lead from the front.

And most of all, we’ll continue to provide local content where you want, how you want, and when you want, for free.

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