Planet Ark are launching a campaign to get people to use more wood in their homes.
But they’re mashing up our own Parliament House to do so, hence the local interest.
It’s Parliament House as you’ve never seen it. In a striking digital makeover, the external concrete masonry has been replaced by more environmentally-friendly wood panelling.
The creative transformation is part of an awareness campaign by Planet Ark to encourage Australians to live in more sustainable homes by building with responsibly sourced wood.
According to recent research, an overwhelming 89% of people love the look of wood in their homes, buildings, furniture and flooring, but many are still unaware of the environmental benefits of using responsibly sourced wood.
There is a popular perception that cutting trees down is bad for the environment and this is true for high conservation value forests – those harbouring rare and endangered plants and animals, which need to be preserved and protected. However, recycled timber and wood sourced from responsibly managed plantations and forests act as carbon stores. As the trees grow, they take carbon out of the atmosphere, which then remains trapped in the wood after harvesting.
Approximately 50% of the dry weight of wood is stored carbon, so if Parliament House had been built from wood, the carbon would have been stored since its construction in 1988.