Jenna Dunley is Peter Blackshaw’s newest rising star. The young agent has just won the Apollo Auctions 2018 Auctioneering Competition in the Novice category, and she’s looking forward to further victories.
Auction Champion is not a title Jenna imagined when she began her journey in real estate but that is exactly where she has found herself. Jenna joined Peter Blackshaw Manuka in 2014 as a personal assistant to one of the agents. At the time it was just a job for Jenna, who planned to work for one year and then study nursing.
“The original plan was to take a year to get started in the workforce and then do nursing,” she says.
But although Jenna did begin her nursing degree, she found herself drawn back to real estate instead. “Turns out that I liked it!” she says.
Although Jenna was employed as an assistant, she benefited from Peter Blackshaw’s commitment to developing its staff into winners. The agent she worked for gave her the opportunity to develop her skills. “I used to go out on appraisals and open houses as well as doing the admin tasks,” she explains. “She saw my potential, and I was willing to go that extra mile”.
That’s not unusual for Peter Blackshaw agents, who are very proactive in developing new staff. Jenna remembers her team speaking to her about a possible restructure of the administration section so that they could give her the right opportunities for her skills. She knew she wanted to gain experience as an agent and auctioneer, and they were behind her all the way.
“I did formal training to get my certificate of registration as an agent,” Jenna says. “And after that, it was all systems go!”
Auctioneering has traditionally been a male-dominated area, and Jenna wasn’t originally considering it. She was inspired, however, by high-performing colleague Alec Brown, one of two finalists in the 2017 Real Estate Institute ACT Auctioneering Championships who went on to compete in the Australasian Auctioneering Championships.
“He was supportive of my goals,” says Jenna. “He’s been training me since then. We practise a couple of times a week. It’s been lucky that I work in an office with someone who’s so good at what they do.”
When she’s running her own auctions, Jenna draws on that training as well as her experience as a drama student and school debating team member. “Sometimes it’s about giving people a show until the negotiations start. I can spend ten minutes talking about nothing to keep people entertained,” she says.
Her main challenge is thinking on her feet. “You’ve got to think about what’s happening next, and what’s the most beneficial thing for the client,” she says. “You can do all the preparation possible for an auction but sometimes something happens that you could never expect. As an auctioneer, you need to know how to handle that.”
Peter Blackshaw is known for its commitment to breaking gender stereotypes, and Jenna has found the team to be nothing but supportive. “I’m the only female auctioneer at Peter Blackshaw. There are only a few of us in Canberra at all, in fact. But I haven’t found it harder. Everyone’s been super supportive, and I’m just one of the boys.”
In fact, she says, a few clients have specifically asked for a female auctioneer. Jenna is running a charity auction later in the month in response to one such request and is looking forward to representing Peter Blackshaw and all women in her network.
Jenna believes her training as an auctioneer has also helped her skills as an agent. “I feel a lot more comfortable when I’m helping buyers because I’ve been on both sides and I understand the whole process,” she says. “I can say ‘as an auctioneer, this is what I think you should do’ and that’s really helped.”
So what’s next for Jenna? A lot more training, and a lot more competition. She’s competing in the REIACT Awards for Excellence in August and hoping to take out the winning spot. “I want to become one of the best so I can get more business and help my clients get the best result,” she says.
Her team is behind her all the way.
This is a sponsored article, though all opinions are the author’s own. For more information on paid content, see our sponsored content policy.