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Leigh Sales not impressed by the Brodburger traditions

By johnboy - 31 March 2012 130

leigh sales tweets

Star of ABC TV Leigh Sales is busily tweeting her feelings about the wait at Brodburger.

I’ve been waiting 1 hour, 40 mins for a burger at Canberra’s #brodburger. Suspect the 70ish woman nearby was a teenager when she ordered.

I’ll have to leave soon so I don’t miss the baby’s first day of school in 2017. #brodburger #epicfail

We hope she’s taken the time to enjoy the glassworks.

What’s Your opinion?


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130 Responses to
Leigh Sales not impressed by the Brodburger traditions
RedDogInCan 7:23 am 01 Apr 12

justin heywood said :

The people who own the Brodburger are a lot smarter than the punters who line up for their food.

CoffinRX2 said :

1. its Brodburger, you dont go there expecting fast food service

2. Few cold beers while waiting and it was great.

3. Profit!!!

dazzab 11:16 pm 31 Mar 12

I’ve been wanting to try their food as well but I stopped by Thu night at 6pm thinking it would be enough time to still make an appointment at 7.30pm. Wrong. Everyone tells me that 1 hour is the norm but there’s simply no way I’ll ever pay good money to wait an hour for a hamburger. So looks like I’m going to miss out.

CoffinRX2 10:25 pm 31 Mar 12

Went there tonight with a group of about 8 people and had a great time. ….. Yes its Brodburger, you dont go there expecting fast food service. … We lined up about 6pm, had ordered by 630 and our food was out by about 715. … Few cold beers while waiting and it was great. Very friendly and helpful staff as well.

Brodburger is a central place we go to catch up with friends enjoy a good feed, just like any other restaurant. … The setup and layout of Brod maybe a little different, but go there with an open mind and hell you might even enjoy the experience

jsm2090 10:19 pm 31 Mar 12

I will admit to going last week, and luckily only had to endure a 1 hour wait. Definitely won’t do it again though.

I think they’ve taken their marketing strategy from Apple: create a good product, ensure demand outstrips supply, queue forms, people see the queue and think they’re missing out, join queue, wait, wait some more, and when they finally get their food tell themselves it HAS to be the best burger ever because they’ve just stood in the cold for 90mins.

johnboy 10:16 pm 31 Mar 12

Eyeball In A Quart Jar Of Snot said :

It’s pretty disappointing that Brodburger haven’t been able to curb their wait times since moving into their own larger establishment.

In contrast, the Beatbox Kitchen that operates around the north of Melbourne not only produces a better gourmet burger, but I’ve never had to wait more than 15 minutes during theor busy periods.

Same with the even more popular Taco Truck that is operated by the same folks. 20 – 30 minutes would be considered a long wait there.

Brodburger makes an excellent burger (the best in Canberra, by far), but the wait is not justified.

Bear in mind they’re in the middle of a publicity maelstrom.

The real test will be in a couple of weeks when things calm down.

Eyeball In A Quart J 10:00 pm 31 Mar 12

It’s pretty disappointing that Brodburger haven’t been able to curb their wait times since moving into their own larger establishment.

In contrast, the Beatbox Kitchen that operates around the north of Melbourne not only produces a better gourmet burger, but I’ve never had to wait more than 15 minutes during theor busy periods.

Same with the even more popular Taco Truck that is operated by the same folks. 20 – 30 minutes would be considered a long wait there.

Brodburger makes an excellent burger (the best in Canberra, by far), but the wait is not justified.

Mr Evil 8:55 pm 31 Mar 12

I give them 6 months before they go belly up.

What sort of wanker waits that long for a burger????

justin heywood 7:41 pm 31 Mar 12

The people who own the Brodburger are a lot smarter than the punters who line up for their food.

Of course, having alll the other fools in the line will reassure you that you are hip to be there. Of course you are going to tell yourself it’s worth it, if you’ve waited that long. What’s the alternative? Admit that you’re a fool too?

I think that if you believe it’s worth spending 2 hours of your day to buy a frickin’ hamburger, you either don’t have much happening in your life or you really need to examine your priorities.

schmeah 7:13 pm 31 Mar 12

I’ve never been to Braodburger, though it’s been on my to-do-list since everyone keeps mentioning it. I don’t think I will bother now, unless I get there when the doors open .. maybe then it’ll only be a 30 minute wait.

p1 5:50 pm 31 Mar 12

No soup for you!

enrique 5:42 pm 31 Mar 12

Missed opportunity there… think of how much more they could take in if they just hired a few more staff and pumped out the burgers faster.

taninaus 5:42 pm 31 Mar 12

I agree with Leigh, nothing is that good that I would wait that long. A friend was there on Thursday around 7pm and got his food at 9.30. They must have been butchering the cows on site or really disorganised. The bigger kitchen and workspace should have significantly cut the wait down.

arescarti42 5:21 pm 31 Mar 12

Snarky said :

The burgers are good. but they’re still just burgers. And given that I’ve walked out of restaurants that want to take more than an hour to serve a more complex meal I certainly wouldn’t wait this long for a meat patty on a bun, no matter how gourmet it may be.

Still, if they can build a viable business with customers waiting that long, well,more power to them. They won’t find me in their queue though.

My thoughts exactly. It’s the main reason I never tried Brodburger before they moved out of the caravan. It’d have to be the absolute holy grail of burgers to justify waiting around for 1+ hours in the sun out the front of some greasy caravan.

As far as I’m concerned there are plenty of places that do really great burgers that don’t require you to wait around and waste a whole lot of time.

Snarky 4:57 pm 31 Mar 12

The burgers are good. but they’re still just burgers. And given that I’ve walked out of restaurants that want to take more than an hour to serve a more complex meal I certainly wouldn’t wait this long for a meat patty on a bun, no matter how gourmet it may be.

Still, if they can build a viable business with customers waiting that long, well,more power to them. They won’t find me in their queue though.

Spykler 4:39 pm 31 Mar 12

waiting at Brod? …its expected, so no shock there..Treat it like 80’s Moscow where people hated waiting in a line for bread every day, then they accepted it, then they actually needed it so they could catch up on their gossip every day. The team at work have been walking down to Brod burger for years and have never complained about the 1 hour + wait. its all part of the deal.

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