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Mission to Launch fizzles on the platform

By johnboy 22 November 2011 31

mission to launch

The Mission to Launch festival planned for New Years in Weston Park has announced they’re scrapping the event.

Organisers of Canberra’s Mission To Launch Festival regretfully announce that the festival has suspended ticket sales and is officially cancelled.

The decision has been a very difficult one for organisers who, as Canberra locals themselves, envisaged bringing a world-class party to the nation’s capital for New Year’s Eve.

Unfortunately, the current economic climate has seen music festivals across the country suffer with drops in numbers of attendees and poor ticket sales on a large scale. Mission To Launch has unfortunately suffered the same fate.

The festival was a bold and unique business venture designed for Canberra – an idea initiated by local businessmen and activated 18 months ago when the event market was more resilient.

Ticket holders are entitled to a full refund from the point of purchase. Contact your ticketing agency for more details.

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Mission to Launch fizzles on the platform
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farnarkler 10:25 pm 23 Nov 11

Enrique you’re wrong. If you’ve got a decent venue, a couple of decent DJs and a good promoter you can make quite a tidy sum on NYE. Been there, done that. People need to think of something new for NYE.

Genie 9:45 pm 23 Nov 11

8. Canberra is in danger of becoming a live music wasteland – music acts, promoters and organisers will avoid Canberra because of the poor turnouts, slow ticket pre-sales and a distinct lack of suitable venues.

Slow ticket sales ? Poor turnouts ?

Michael Buble sold out in minutes, P!NK sold out in minutes, Lady Gaga sold out in minutes.

I love going to concerts and find myself travelling to Sydney half a dozen times a year because no one wants to come here… Wouldn’t hurt them to at least TRY and put on a concert in Canberra.. they might be surprised.

I’ve got 2 road trips in a week to Sydney for Eminem, then for Foo Fighters – turns a $150ish concert up to a $500 concert
(FYI – I have an Eminem ticket for sale… anyone ?)

OpenYourMind 8:48 pm 23 Nov 11

Wombat 1974, I reckon it would have been a great event. I think Weston Park is a new and novel location and I liked the line up. Many of the people on here whining about the line up and how they’ve not heard of the artists probably wouldn’t go to music festivals anyway. They might at a pinch go to see Suzi Quattro or Cold Chisel getting wheeled out of their retirement homes.

Wombat1974 7:56 pm 23 Nov 11

There are a couple of points that need to be clarified;
1. Ticket price – $130 for 15 known acts and 2 local acts is not expensive. In fact in works out to a little over $8 per act. The acts fees only make up around 1/3 of the total event costs, making the ticket price more than reasonable.
2. Get bigger bands to sell more tickets – The bigger the bands, the higher the artist fees, the higher the ticket price and number of ticket sales required to break even, let alone make a profit.
3. Lack of public transport to event – On the FAQ page it says there were free buses available from satelite stops throughout Canberra to and from the event. This was designed to remove the need for getting cabs etc to and from the event, and the fact that there was limited parking available on site.
4. Low return/high risk – This was accepted by organisers. As locals, they were prepared to carry moderate losses over the short term to bring an event to canberra that met needs identified in the region. Namely, nothing really on in the region over new year’s, no concerts available for the under 18 market in this region, slow business environment over this period.
5. Supporting the local region – MTL was donating over $10,000 to the local Lions club which delivers tangible benfits to the local community, engaged CIT graphic design class to design future years themes and stage and event banners for this year
6. 17 festivals have been cancelled this year alone in Australia. However, something like this doesn’t come together overnight. This event started planning over 18 months ago when the festival scene was a lot stronger.
7. Should have waited until after Foreshore had run – With only 40 days to go before the event ran every day they waited cost them money. The dollars involved in running an event of this size is considerable (six zero’s). The acts needed to organise other gigs or full fees would have needed to be paid and suppliers engaged and non-refundable deposits paid.
8. Canberra is in danger of becoming a live music wasteland – music acts, promoters and organisers will avoid Canberra because of the poor turnouts, slow ticket pre-sales and a distinct lack of suitable venues.
9. Have to start somewhere – The major NYE festivals had to have an inaugural year. Without getting the first year off the ground, festival goers in Canberra now don’t have the opportunity to have input into growing it to something that was exactly what was needed and wanted.

It is a shame that this event didn’t come off , not only for the community, but the live music scene in this town.

shadow boxer 3:42 pm 23 Nov 11

Gantz said :

No, it would not. With the over saturation of festivals, we’re delivered the same rotation of artists, Bliss N Eso being some of the worst offenders.

Yeh maybe, I think the target audience for this festival would have been the local occasional festival goer rather that the hard core BDO regular. I have daughters in year 9 and year 11 and they would kill to see BnE.

I was more having a quiet dig at people who say all rap and doof is crap.

enrique 2:04 pm 23 Nov 11

Can’t say I’m surprised.

The Canberra market for these types of events is relatively small compared to other capital cities at the best of times.

Throw in NYE when a large proportion of people in the 20’s/early 30’s go interstate to party with friends and you’re looking at a few thousand potential customers left in Canberra, max.

You’ve then got the artists to deal with – they’ll all be charging premium prices since this is one of the premier nights of the year. You’ll also be faced with the risk that they’ll cancel if they get what they think is a better offer elsewhere.

With whatever cash you’ve got leftover you’ve then got to organise production staff, admin staff, marketing and promotions, security, fencing, audio, lighting, stage(s), mixing, toilets, site offices, ticketing, emergency/first-aid, food&beverages, site rehabilitation, insurance, etc…

Probably not a lot leftover after that – meaning that throwing a party/festival in Canberra on NYE is a pretty low reward / high risk venture.

Gantz 1:58 pm 23 Nov 11

No, it would not. With the over saturation of festivals, we’re delivered the same rotation of artists, Bliss N Eso being some of the worst offenders.

shadow boxer 1:36 pm 23 Nov 11

Should’ve paid whatever it took to get these guys, would sell out in a heartbeat.

http://www.youtube.com/watch?v=hmYz-RE9YmA

Deref 1:10 pm 23 Nov 11

johnboy said :

bog metal?

Named after the appropriate place to put it.

Mind you, it’s way better than rap and doof.

rarm9983 12:31 pm 23 Nov 11

I am really sad to hear this, I think Mission to Launch could have been a success if they waited for a few more weeks after foreshore to allow people to buy tickets, it was late notice that it was happening and the budgets of many had been stretched tight preparing for foreshore. Though if none of the foreshore crew made it to MTL that would have been fine by me!

I thought the line up looked really good, and was looking forward to enjoying a decent NYE in Canberra instead of watching some fireworks and avoiding drunk losers in civic.

It was also going to be the third time I have seen TLE this year. They are a top Australian band for all those saying the line-up sucked.. why not take a look at the triple j 100 greatest album list for proof…

How about:

Thanks Canberra for being such a massive bunch of try hards who don’t appreciate decent music and the dance music you listen too instead isn’t even really music let alone dance music.

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