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rubees build on goodberries ruins

By bonfire 5 July 2006 8

While motoring the Stanley Steamer down Lathlain St in Belco today, i noticed that jigsaw aka goodberries has been rebranded again.

It is now ‘Rubees’.

Well, those were the posters stuck in every window.

I was in there about 6 weeks ago and it was very shabby. I hope they spend a few dollars replacing ripped seats etc.

I’ll pay another visit soon and see if the Rubees people have made any innovations. The whole Jigsaw fruit juice idea lasted about three weeks.

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8 Responses to
rubees build on goodberries ruins
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Cameron 4:47 pm 07 Jul 06

Rest assured Frozen Custard is definitely the key ingredient to the whole thing. It is all any of us ever wanted… to sell frozen custard.

One of the greatest fringe benefits of being an owners was being able to walk into the store, whip up a mini vanilla with peanut butter fudge and oreos and then on the way out grab a take home pack of vanilla frozen custard as well. GOLD.

BattleKath 10:10 am 07 Jul 06

Oh right, thanks Cameron for filling us in.

I am going to Rubees Belconnen today for lunch.


bonfire 9:44 am 07 Jul 06

but will they continue to serve frozen custard ?

its the only thing that keeps me going there, whatever name it has this week.

Cameron 11:39 pm 06 Jul 06

Just a follow up – Rubees won’t be making any innovations. They LITERALLY took the Goodberry’s Franchise Manuals and copied the system word for word. Given that a certain former Goodberry’s Australia Limited managing director is running the store, I don’t think much will be different (unfortunately I don’t think the stores fate will be any different either).

Cameron 11:38 pm 06 Jul 06

Go through this plenty of times, but let me nutshell it:

1) I’m a former Goodberry’s Woden owner.
2) Goodberry’s Australia (franchisor) went broke and into administration.
3) After the resolution of several major legal complications the four Canberra Goodberry’s stores were left without a franchisor and began performing very badly due to the disappearance of plenty group advertising money and franchise fees paid to achieve nothing.
4) Stores begin to entertain offers from plenty of different organisations wanting to be franchisors.
5) 3 stores (Woden, Belconnen and Erindale) opt to go with Jigsaw. 1 store (Dickson) opt to go with Rubees and is in fact sold to new owners.
6) Stores are rebadged and fail to improve in any way shape or form.
7) Jigsaw franchise collapses and despite collection of franchise fees, ceases to do anything. Stores begin to operate independently.

From there, the stores followed slightly different paths.
1) Dickson – continued as a Rubees despite the failure of its sister store in Victoria. See

2) Woden – owners sold title to the site and then liquidated. Jigsaw woden ceases trading, site converted to Lemon Grass Thai Restaurant.

3) Belconnen – enters Administration. The Administrator sells the lease and all assets to a new business who agrees to run it as a Rubees franchisee. For the first few months they trade as Jigsaw and have now rebaged to Rubees. Funnily enough, as I understand it they are still not technically franchisees of the Rubees chain despite having all the signage.

4) Erindale – remains trading as Jigsaw but as an independent store. Despite what anyone says, this store is the only remaining ORIGINAL GOODBERRY’S store in Australia. The same owners from before the Goodberry’s collapse with the same products and the same service.

That’s as small as a nutshell on a matter as complicated as this gets I’m afraid, but the bottom line is this: The change from Goodberrys to Jigsaw/Rubees what not the choice of ANYONE and everything that has happened since has simply been a result of business people trying to make the best of a bad situation.

I’m happy to discuss this matter in detail with anyone who cares to as it is in my interests for the REAL story to be out there. You can email me at

lenny 10:44 pm 05 Jul 06

Rubees dickson is great, hopefully this one will be the same standard

BattleKath 1:33 pm 05 Jul 06

i don’t know why they changed anything in the firstplace? It was great!

i haven’t been in such a long time because who knows what they sell there now?

areaman 11:19 am 05 Jul 06

I was in there the other day. They seem to have renovated the seating but otherwise it’s just like goodberry’s used to be.

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