Grey’s Ask Canberra research shows that the trend to online news is being driven, above all, by the 25–34 year old age group, while older Canberrans are more likely to cling to their print-oriented past. Around half of this young adult group had visited the Canberra Times website in the week prior to our survey late last year, significantly above the Canberra average. On the other hand, those 65+ were significantly less likely to have visited the site.
The same pattern was repeated for other news sites. Three of the top four sites were those of established news brands, Riot Act taking fourth spot. Riot Act showed a stronger youth bias than other
sites, with above average numbers of 18–24 year olds also taking a look. By contrast, the News Ltd website received above average visitation from 35–49 year olds (around 29%) and had a significant male skew (26% vs 19%).
It is, frankly, terrifying to be racing such huge organisations.
Big thanks to everyone who responded to the survey, huge thanks to all of you who read regularly.
Loud applause should be given to everyone who contributes to the site, especially the premium members and advertisers who put up the money which keeps the show on the road.