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Locally owned, locally focused websites? RiotACT and daylight

By johnboy - 6 March 2013 25

ratings

Grey’s Eye On Media has some interesting results.

Grey’s Ask Canberra research shows that the trend to online news is being driven, above all, by the 25–34 year old age group, while older Canberrans are more likely to cling to their print-oriented past. Around half of this young adult group had visited the Canberra Times website in the week prior to our survey late last year, significantly above the Canberra average. On the other hand, those 65+ were significantly less likely to have visited the site.

The same pattern was repeated for other news sites. Three of the top four sites were those of established news brands, Riot Act taking fourth spot. Riot Act showed a stronger youth bias than other

sites, with above average numbers of 18–24 year olds also taking a look. By contrast, the News Ltd website received above average visitation from 35–49 year olds (around 29%) and had a significant male skew (26% vs 19%).

It is, frankly, terrifying to be racing such huge organisations.

Big thanks to everyone who responded to the survey, huge thanks to all of you who read regularly.

Loud applause should be given to everyone who contributes to the site, especially the premium members and advertisers who put up the money which keeps the show on the road.

Onwards and upwards.

What’s Your opinion?


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25 Responses to
Locally owned, locally focused websites? RiotACT and daylight
1
Primal 9:17 pm
06 Mar 13
#

So how come that nice .com.au address still redirects to the .com? That’s a much sexier URL, without the hyphen nonsense.

(the fact that I used to always put the hyphen in the wrong place when typing the address has nothing to do with that opinion whatsoever…)

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2
johnboy 9:23 pm
06 Mar 13
#

True to our roots. And sticking with the established page rank.

The australian domain registrars were a national disgrace. Haven’t tried to start anything recently.

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3
poetix 9:34 pm
06 Mar 13
#

And thank you to ED who holds it all together, allowing us a fairly free rein but managing to prevent the whole thing descending into a mindless exchange of insults.

Usually!

(Also to his new but reasonably trusty sidekick, Barkus.)

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4
LSWCHP 9:34 pm
06 Mar 13
#

Onya, guys. I love this site.

After years of bloviating for free on RA, I signed up for a subscription last week, and now pay for my bloviation. It feels good.

If Jazz and JB and Barcham et al don’t make enough coin out of this gig it may well go away. So if you’re regularly gonna put your deranged rantings on here, then reach into your deranged pockets, pull out your wallets and hand over the cash.

In the meantime, I’m waiting for the prizes and free gifts to start rolling on in. When does that happen? :-)

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5
johnboy 9:53 pm
06 Mar 13
#

For those who aren’t quite getting it, that is a list of websites owned by some of the biggest companies in Australia (and the world).

And us.

So yes, I’d like to do better than fourth. But I’m pretty stoked to be in the game.

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6
Jivrashia 9:58 pm
06 Mar 13
#

Isn’t this result comparing apples and oranges?

RA is an internet media outlet that, unlike most media outlets, accommodate the audience’s comment on the topic of the day.

When you think about it, this “system” is a unique way by which the general public can add value (e.g. elaborate, clarify, negate, add additional fact) to the original article and allow a fairer perspective on the topic being discussed.

Okay, so this “result” is just measuring the hits on the various media outlet of Canberra.
So… is there any way to measure the EFFECTIVENESS of such media on the population?

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7
johnboy 10:06 pm
06 Mar 13
#

There’s no hit measurement here. It’s based on readership (as measured by polling).

While we value our commenters and contributors, on a daily basis they’re a tiny fraction of the people who come to read.

I wouldn’t say we’re unique, more unusually well implemented.

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8
poetix 10:23 pm
06 Mar 13
#

Reading without commenting never occurred to me as an option. Why would you do that? The first time I read RA was the first time I commented. I didn’t think that was unusual.

Seriously, I would like to hear from one of these readers who doesn’t comment, as to why they don’t comment.

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9
LSWCHP 10:30 pm
06 Mar 13
#

johnboy said :

I wouldn’t say we’re unique, more unusually well implemented.

There it is. It’s a slick piece of work, and my hat is off to the RA folks. I can write, blather, argue or agree with people here easier than anywhere else I’ve been, and it’s all local so that’s what I do.

Who else in the world would give a sh!t, large or small, about the Pogonophiles versus the Zeddists in the assembly. Well. it matters to us, and it’s all there to chew on. :-)

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10
LSWCHP 10:57 pm
06 Mar 13
#

poetix said :

Reading without commenting never occurred to me as an option. Why would you do that?

The first time I read RA was the first time I commented. I didn’t think that was unusual.

Seriously, I would like to hear from one of these readers who doesn’t comment, as to why they don’t comment.

I lurked around here for a couple of years, more and more frequently, until a post about something particularly stupid provoked me into venting my thoughts sometime about…I dunno….4 or 5 years ago. The world didn’t come to an end, so I kept going and I haven’t stopped since.

FWIW, in person I’m a very laconic man (which pisses my chatterbox wife off, no end :-) ), so I found that JB’s concentrated words really resonated with me.

What put me off contributing for a long time is that this is a place where there is a free exchange of views, sometimes forcefully expressed and you may need a thick skin to deal with it all. The wife of a colleague, who is a lovely woman, posted here a few times several years ago about problems with medical services in her area and got hounded with “first world problem” comments so she gave it away. On the basis of her experience, her husband, who I respect enormously, says that RA is full of tossers. I just nod and smile.

I always try to keep things civil, but I’ve had a few unpleasant interactions and thought about giving it away a couple of times. In the end though, the smart (Hi Skid) thoughtful (Hi Thumper) artistic (Hi Poetix) grin inspiring (Hi Porker) wildly enthusiastic (Hi CGN) strongly opinionated (Cap’n RAAF where are you?) and all the others keep me coming back for more.

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11
el 11:47 pm
06 Mar 13
#

poetix said :

Seriously, I would like to hear from one of these readers who doesn’t comment, as to why they don’t comment.

No comment.

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12
damien haas 1:48 am
07 Mar 13
#

Congrats JB and crew. A credit to excellent curation and an eye for the needles in the media haystack.

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13
tuco 6:02 am
07 Mar 13
#

poetix said :

Reading without commenting never occurred to me as an option. Why would you do that?

The first time I read RA was the first time I commented. I didn’t think that was unusual.

Seriously, I would like to hear from one of these readers who doesn’t comment, as to why they don’t comment.

But, then they would be … um .. hang on. This is like one of those puzzles where the answer is “the man is his own uncle who left on a train at 3.20pm”.

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14
Thumper 8:19 am
07 Mar 13
#

Got to agree, this site is streets ahead of anything else on offer in Canberra, or the rest of Australia really.

Beating the Australian, that makes me grin…

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15
bundah 9:00 am
07 Mar 13
#

poetix said :

Reading without commenting never occurred to me as an option. Why would you do that?

The first time I read RA was the first time I commented. I didn’t think that was unusual.

Seriously, I would like to hear from one of these readers who doesn’t comment, as to why they don’t comment.

There are probably a multitude of reasons eg many would agree with some of the more astute comments and therefore have nothing more to add.One of the other reasons would be that some would be uncomfortable with being criticised.Let’s face it there are a few regulars who don’t hold back and there are many sensitive souls out there.

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