According to a press release we recieved from Canberra FM Radio, the Nielsen Radio Ratings were released today. It turns out that the top two spots in ACT radio are taken up by the top two most generic stations on air.
Who’d have guessed?
Both stations have enjoyed significant audience growth since the last Survey period in August 2012 with the MIX 106.3 breakfast show, Rod & Biggzy, almost doubling their share of listeners in the Canberra region.
Canberra FM Radio Content Director, Drew Chapman, puts this growth on MIX 106.3 down to a deliberate return to being involved in
everything Canberra from a school fete to the Canberra 100 celebrations through to supporting those in need as highlighted in the recent fundraising campaign which saved Pegasus Riding for the Disabled.
Drew claims that 106.3’s success is down to “the hard work, commitment and consistency of those who work for our stations every day” and not due to the fact that they provide completely vanilla mundane entertainment for people who haven’t realised they live in the future yet. Drew also adds, “We’ve pushed MIX 106.3, particularly Rod & Biggzy, right out into peoples communities and they’ve made some very strong connections, while 104.7 just continues to build on a legacy of consistency with Scotty & Nige claiming the number 1 spot in Breakfast and still delivering massive events such as Skyfire to the city for the past 25 years.”
Are there any radio duos out there where at least one of the two doesn’t have a wacky nickname?
Here are the stats released for those who are interested:
Audience Share: People 10+, Mon-Sun 5:30am-12:00am