For the first time, the Brumbies men’s and women’s Super Rugby and Super W sides will have the same major sponsor.
In a display of confidence in the code in the ACT, leading real estate agency Ray White will be advertised on the front of the Brumbies’ jersey this season.
The alignment of the men’s and women’s major sponsorship is significant.
Ray White Canberra chairman and founder Ben Faulks says his company was invested in the women’s program as much as the men’s.
“We have a close family association and have an understanding of the gap which exists between men’s and women’s rugby,” he says.
“We want to be proactive.”
Prior to Friday’s announcement that Ray White would become the major sponsor, the agency directly contributed to financially assist the 41 players in the Brumbies Super W program.
For Ben, the personal association with the code and the Brumbies had its genesis a number of years ago.
“I have a lot of great memories of the early days of the Brumbies,” he says. “I had aspirations of one day playing for the team.”
As a player, Ben was a member of the Brumbies Academy and the Runners.
“This sponsorship is a continuation of my personal association with the Brumbies.”
Ray White Canberra’s commitment to rugby isn’t confined to the Brumbies. They are also long-term sponsors of the Gungahlin Eagles.
Established in 1902 in regional Queensland, Ray White has evolved into Australasia’s largest and most successful real estate business, and it’s still family-owned and led after 120 years.
Ray White opened its franchise in Canberra 11 years ago, and the growth of the business in the ACT coincides with an expansion of the code in the territory and the region.
The agency now has three offices in Canberra, employing more than 100 people across the residential and commercial property sectors. Ray White Canberra has doubled its operations in the past 12 months.
The Brumbies men’s and women’s teams will no doubt be hoping the success of Ray White Canberra has a positive impact on and off the field this season. For the Brumbies men, it will be through the expanded new-look Super Rugby Pacific competition and for the women, in the Super W.
Brumbies Rugby CEO Phil Thomson says they are thrilled to welcome Ray White into the Brumbies family as the principal partner for the 2022 season.
“Ray White is an internationally recognised and respected brand, and we are proud to create some history with this partnership, bringing our Super Rugby and Super W side’s closer together under the one Principal Partner for the first time,” he says.
“We look forward to growing and strengthening our bond with this great company in the future ahead of an exciting 2022 season for our senior Brumbies teams.”
Ray White managing director Dan White says the Brumbies is an impressive organisation.
“Their results over many years are testament to that,” he says.
“All of our members throughout Australia, New Zealand and southeast Asia will be very proud to see our name on the front of their Super Rugby and Super W jerseys this year.”