The Brumbies will celebrate four years with Allhomes in 2015 after the industry-leading property website recommitted as Shorts Sponsor on Monday (19 January 2015).
Developed in the ACT, Allhomes and the Brumbies share plenty of symmetry as two of the region’s most recognisable brands. The Brumbies have proudly worn the Allhomes logo on the back of their shorts since the 2012 season.
Brumbies general manager Simon Chester said it was a positive outcome for both the Brumbies and Allhomes.
“Allhomes has been a fantastic partner to the Brumbies over the last three seasons of Super Rugby so we are excited to see the relationship extend for another year,” Chester said.
“Like the Brumbies, Allhomes is a brand recognised Australia-wide which originated here in Canberra. Allhomes is a well-respected, up-and-coming organisation which the Brumbies are proud to align with.
“Allhomes has undergone some big changes over the last 12 months and we are excited by the opportunities their extended relationship with Domain will provide for the Brumbies.”
Allhomes chief executive Tim White said he was pleased to have the deal over the line.
“Brumbies Rugby consistently shows great commitment to the local community and their dedication to community engagement at a grass roots level makes them an exceptional local organisation to be in partnership with,” he said.
One of the heavy hitters in the Australian online real-estate market, Allhomes has grown from its origins in Canberra to now include properties from NSW, QLD, Tasmania and Victoria.
The recent acquisition of Allhomes by Fairfax Media’s Domain Group has seen Domain and Allhomes join operations in one head office in Kingston, creating one business providing market-leading digital and print advertising solutions.
“This is a really exciting time and a great opportunity for Allhomes. Not only do our business objectives and values align with Domain, we will now have access to another highly skilled and motivated team, and also access to a national audience for our clients,” White said.
Domain Group will actively promote both the Allhomes and Domain brands in the ACT, providing the benefits of both a strong local brand and fast-growing national brand to real estate agents, property seekers and vendors.