Ok, yesterday I was spending the residue of our holiday money. We badly needed a DVD / Hard drive recorder for TV programs etc, so I had the remit to go out and get a deal.
Having chosen the model I fancied, I went to play all the outlets down at Fyshwick off against each other.
All had the model advertised at prices from $998 to $991.
Best deal I was offered was at Harvey’s at $994 with $75 back in vouchers for the store, so I did the rounds again.
Two places said they could match that, with cash back, rather than vouchers, not too shabby. This brought the price down to $926, sweet.
Luckily I went to the last store (Christopher someone?) at DFS.
The young lad serving me looked at my hard evidence, went to his computer, and said “$900 flat, if you pay cash or credit card.”
I had to ask him to repeat himself, before I gave him my credit card and frogmarched him to the till.
Ok, so if they are prepared to take a $96 hit on a $996 item, (10% of the asking price) how much are they making on it? How much do they pay themselves?
I felt sorry for all the crumblies who were there paying full asking price for stuff, not knowing that, if they played it a bit hard they could save a great whack…