I don’t know if this just slipped under the radar, or if it was covered in other local media, but here’s a story I thought might be of interest.
Seems that the streets of Canberra will soon be featuring something they’ve never had before: commercial advertising, on bus shelters.
As this press release reports, Adshel has won a 15-year tender let by the ACT Government to provide bus shelters with advertising:
Under the contract the company will provide up to 314 bus shelters incorporating over 266 advertising panels across the ACT, a large proportion of these in the capital Canberra.
(Where would the other ones be?! Tharwa? Williamsdale?)
There’s no money involved: the deal is that Adshel installs and maintains the shelters, emtpies the bins etc, and earns the revenue from advertising.
Apparently the shelters will look something like this.
Personally I’m all for it. There’s no reason the Government should be spending money doing this sort of thing when Adshel and companies like it have a business model that enables them to provide public facilities at no-cost to the public.
Of course, I’ll admit that there are bound to be many who are opposed to the introduction of panel advertising on Canberra’s streets. But the question is simply, would you prefer to have facilities that are not maintained, or for the Government to be spending tax dollars to maintain them, or to endure the minor inconvenience of advertising in order for a private company to undertake the installation and maintenance. To me it’s a no-brainer.
[ED – IMHO It beats dicky little coreflute banners all over the place (something even the ACT Government has resorted to using). One wonders if we couldn’t have got a better deal]