Fairfax obtain local website Allhomes for $50m

Canfan 25 January 2018 6


Fairfax Media Limited have announced The Domain Group’s acquisition of Canberra-based online property portal, All Homes Pty Ltd, subject to regulatory approval. Total price is believed to be $50 million.

Allhomes was founded in 2000 and has carved out a successful business over the last 14 years. It is the clear market leading property portal in the ACT and surrounding areas in regional NSW.

According to the ASX release the Domain Group will actively promote both Allhomes and Domain in the ACT and surrounding areas.

Fairfax Media Chief Executive Officer and Managing Director Greg Hywood said: “We are excited about the acquisition of Allhomes. It is a great business and this acquisition demonstrates Fairfax’s commitment to invest in growing Domain nationwide. Canberra is a strategically important market for Fairfax and Allhomes reinforces our digital position in the ACT.”

Tim White, Chief Executive Officer of Allhomes, will manage the Allhomes and Domain operations in Canberra. Mr White said: “This is a really exciting time and a great opportunity for Allhomes. Not only do our business objectives and values align, we will now have access to another highly skilled and motivated team, and also access to a national audience for our clients. I believe this is positive for all concerned, including most importantly for real estate agencies, consumers and staff.”

Chief Executive Officer of The Domain Group, Antony Catalano, said: “This is a very important acquisition for Domain. Allhomes has been a strong operator in the Canberra market for 14 years and is the go-to destination for all property buyers and sellers in the ACT.”

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6 Responses to Fairfax obtain local website Allhomes for $50m
Simon Carter Simon Carter 12:22 pm 08 Jan 19

Allhomes are asking for $1990 to advertise a place for sale whereas I can use an advertising aggregator that advertises on both domain and realestate.com.au for $799!! Allhomes is a ripoff, they advised me because they have a monopoly they charge whatever they want. Time to abandon allhomes and go with the national companies realestate.com.au and domain which are a lot cheaper for the advertiser to use. So sick of the “Canberra tax” to live in this city. We should not be more expensive than Sydney or Melbourne.

dungfungus dungfungus 10:13 am 11 Jul 14

Fairfax have outsourced almost everything off shore. Sub-editing is now done in NZ and classifieds in Asia. This latest venture will probably go the same way.
A friend was greatly distressed last month when she tried to place a funeral notice in two Fairfax Media newspapers (one was the Canberra Times). The person taking the call in Asia simply could not understand the pronunciation of the deceased’s name or the spelling.
Anyone who has tried to talk with CT Direct on the phone will know what I am talking about.

Shullerina Shullerina 9:44 am 11 Jul 14

Or will they just outsource everything and stop contributing to the Canberra economy

Zan Zan 7:28 am 11 Jul 14

A serious contender for what?

My heart sank as another one bites the dust – an independent taken over by a multi-national.

dungfungus dungfungus 4:54 pm 10 Jul 14

James McMahon said :

This will make them a serious national contender now.

A serious national contender for what?

James McMahon James McMahon 4:35 pm 10 Jul 14

This will make them a serious national contender now.

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