Jeremy Lasek from CM&C wants Canberrrans to explain why the somewhat iconic Gang Gang logo of ACT Parks, Conservation & Lands, should not be discarded.
Apparently there may not be space for it in the government’s new unified branding.
Now heritage value aside, there’s an economic argument for retaining a recognisable brand that exists on a large body of infrastructure and signage.
An argument NSW realised given they had no trouble keeping the NSW P&WS logo prominent beside the new “Warratah” branding.
And honestly, is corporate branding for government even needed when as the government, they have a monopoly?
[ED – And since when did we have to explain ourselves to Jeremy Lasek?]