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Gang Gang logo under threat. It’s not like they have competition.

By creative_canberran 25 May 2011 21

Jeremy Lasek from CM&C wants Canberrrans to explain why the somewhat iconic Gang Gang logo of ACT Parks, Conservation & Lands, should not be discarded.

Apparently there may not be space for it in the government’s new unified branding.

Now heritage value aside, there’s an economic argument for retaining a recognisable brand that exists on a large body of infrastructure and signage.

An argument NSW realised given they had no trouble keeping the NSW P&WS logo prominent beside the new “Warratah” branding.

And honestly, is corporate branding for government even needed when as the government, they have a monopoly?

[ED – And since when did we have to explain ourselves to Jeremy Lasek?]

What’s Your opinion?


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21 Responses to
Gang Gang logo under threat. It’s not like they have competition.
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creative_canberran 11:18 pm 01 Jun 11

averagejoeaussie said :

Here we go again – some idiot trying to justify their job by making changes in our never-wanted ACT Governemnt (remember, two seperate referendums and we got lumbered with it anyway? Who could forget the ever serious Sun-Ripened Tomato Party and the Part-Party-Party Party?) Leave the bloody logo as it is. It will cost the taxpayers untold thousands to change all the letterheads and business cards. Do you see Coke, Ford, KFC, MacDonalds, Virgin or any other world wide successful business changing their logo? No, because they realise the benefit of brand awareness, not like bumbling little local councils trying to prove their worth and existance……….

Coke is a good example of messing with a proven brand: http://en.wikipedia.org/wiki/New_Coke

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