25 May 2011

Gang Gang logo under threat. It's not like they have competition.

25 May 2011 | creative_canberran

Jeremy Lasek from CM&C wants Canberrrans to explain why the somewhat iconic Gang Gang logo of ACT Parks, Conservation & Lands, should not be discarded.

Apparently there may not be space for it in the government’s new unified branding.

Now heritage value aside, there’s an economic argument for retaining a recognisable brand that exists on a large body of infrastructure and signage.

An argument NSW realised given they had no trouble keeping the NSW P&WS logo prominent beside the new “Warratah” branding.

And honestly, is corporate branding for government even needed when as the government, they have a monopoly?

[ED – And since when did we have to explain ourselves to Jeremy Lasek?]

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creative_canberran11:18 pm 01 Jun 11

averagejoeaussie said :

Here we go again – some idiot trying to justify their job by making changes in our never-wanted ACT Governemnt (remember, two seperate referendums and we got lumbered with it anyway? Who could forget the ever serious Sun-Ripened Tomato Party and the Part-Party-Party Party?) Leave the bloody logo as it is. It will cost the taxpayers untold thousands to change all the letterheads and business cards. Do you see Coke, Ford, KFC, MacDonalds, Virgin or any other world wide successful business changing their logo? No, because they realise the benefit of brand awareness, not like bumbling little local councils trying to prove their worth and existance……….

Coke is a good example of messing with a proven brand: http://en.wikipedia.org/wiki/New_Coke

averagejoeaussie10:19 pm 01 Jun 11

Here we go again – some idiot trying to justify their job by making changes in our never-wanted ACT Governemnt (remember, two seperate referendums and we got lumbered with it anyway? Who could forget the ever serious Sun-Ripened Tomato Party and the Part-Party-Party Party?) Leave the bloody logo as it is. It will cost the taxpayers untold thousands to change all the letterheads and business cards. Do you see Coke, Ford, KFC, MacDonalds, Virgin or any other world wide successful business changing their logo? No, because they realise the benefit of brand awareness, not like bumbling little local councils trying to prove their worth and existance……….

Antagonist8:37 am 26 May 11

There used to be a pair of Gang-Gangs that nested in a whopping great eucalypt in the capark of Macarthur House. They provided weeks of entertainment for staff on the 3rd and 4th levels. One year the Gang Gangs did not return to nest in the tree. A few short years later the eucalypt was removed.

creative_canberran10:25 pm 25 May 11

dungfungus said :

A sighting of a Gang Gang in Tuggeranong is about as rare as sighting and ACT Parks and Garden ranger on the ground doing something useful. They are out and about in their flash $40K dual cabs but they are never actually seen doing anything on the ground and getting their hands dirty. Wish I had a job like that.

They nest in the trees behind Old Parliament House, often in very obvious view too. Wonderful creatures and it’s wonderful to see them near the old style architecture. Quintessential Canberra.

As for the rangers not doing anything, again, you have to get out and about to see what they actually do. Story a few months back went through the day of a ranger on Stateline/7:30 ACT.

fiddlesticks9:54 pm 25 May 11

Maybe you dont see them at the Hyperdome dungfungus, but if you get out for a walk in any of the Nature Parks you might see them.

dungfungus said :

A sighting of a Gang Gang in Tuggeranong is about as rare as sighting and ACT Parks and Garden ranger on the ground doing something useful. They are out and about in their flash $40K dual cabs but they are never actually seen doing anything on the ground and getting their hands dirty. Wish I had a job like that.

dungfungus6:06 pm 25 May 11

A sighting of a Gang Gang in Tuggeranong is about as rare as sighting and ACT Parks and Garden ranger on the ground doing something useful. They are out and about in their flash $40K dual cabs but they are never actually seen doing anything on the ground and getting their hands dirty. Wish I had a job like that.

creative_canberran5:35 pm 25 May 11

JerraGirl32 said :

Wow creative canberran – is that seriously the best come back you could come up with?

In fact, my tax dollars will go towards this and I am happy to support the rebranding – not that it is any of your business. Stick to the issue.

From what I understand, the old logos will be phased out gradually, which I think is sensible.

If you live in the ACT (“Jerragirl” as a user name doesn’t make that obvious”… you’re fine with your tax dollars been spent on replacing a logo?

Either way describing this change as “sensible” is highly illogical.
Perhaps consider these definitions of the word:
1) Practical and functional rather than decorative
2) Reasonable, judicious
3) having or showing wisdom or common sense

Source: Oxford English Dictionary

Jethro4:48 pm 25 May 11

JerraGirl32 said :

Personally, I think the idea of having one ACT Government brand is great. As someone who moved to Canberra a few years ago, I have found the mess of government logos utterly confusing.

True. I too find it difficult to process more than 1 logo a day.

JerraGirl324:08 pm 25 May 11

Wow creative canberran – is that seriously the best come back you could come up with?

In fact, my tax dollars will go towards this and I am happy to support the rebranding – not that it is any of your business. Stick to the issue.

From what I understand, the old logos will be phased out gradually, which I think is sensible.

alaninoz4:06 pm 25 May 11

Who cares how the ACT government brands itself – apart from the obvious waste involved in the change. They’re the government, we know who they are, and it’s what they do that’s important not how they brand themselves.

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