Brand Finance have some interesting news on the value of Australian sporting brands.
I’m buggered if I can see how the Penrith Panthers have the most valuable sporting brand in the country but I guess I don’t live in Western Sydney.
I do, however, live in Canberra so I’m a bit surprised to see the Raiders make the top 20 list at 18th place. With no Rugby Union sides there at all.
In “brand value” terms the Raiders are worth $16 million.