Raiders a more valuable brand than the Brumbies?

Huawei and Kaspersky are prepared to spend a lot on the Raiders v Sea Eagles game in Shenzen but are less than impressed with the NRL’s mild enthusiasm and lack of television coordination.

Panthers makes sense considering the AFL and A-League have both recently moved to grab a share of the Western Sydney market.

martin75 said :

Poker machines???

The Panthers have s###loads of poker machines and the Raiders have a few as well.
Would this effect the rating?

Exactly – the Panthers have about 60,000 pokies in total last I heard. They have a huge leagues club and they have something like 14 leagues clubs across NSW. They also have probably the highest population within their catchment area of any NSW club.

I am a Raiders fan, but their position in the Top 20 brand value chart is puzzling. 2014 doesn’t look like it will start with a bang considering there is only one home game in the first five rounds and free-to-air coverage is usually not good for the Raiders at the start of a season. Maybe the game in China vs the Sea Eagles will bring some international brand recognition.

Poker machines???

The Panthers have s###loads of poker machines and the Raiders have a few as well.
Would this effect the rating?

Surely it’s to do with free to air TV, that kind of exposure doesn’t even compare to subscription TV. But I think the quote, ““There’s no doubt that the AFL goes deeper in the Australian Psyche than NRL – this goes back to its unique Australian Heritage.” is pretty simplistic coming from the managing director of the self proclaimed world’s leading brand consulting firms. Of all the factors over the past 150 years making AFL a successful brand it’s unique Australian heritage is surely not much.