As the music industry moves further into the world of isolation, one phrase has come to define the way artists are connecting with their audiences: X artist started a live video.
Twitch, Facebook, YouTube and even Minecraft are all providing spaces for artist-audience interactions to take place in lieu of physically attending shows, but it seems Instagram is leading the pack. It’s become home base for musicians, and independent musicians in particular.
The reason that the music world is gravitating towards Instagram instead of those other platforms is mostly due to its accessibility. Virtually every musical act has a dedicated account on which they share content, and a large proportion of their audience have their own accounts on which they already follow a host of artists.
Sure, typing in sometimes obscure handles and flitting between accounts during events like online music festival Isol-Aid can be a bit tedious, but it’s a small tradeoff for the use of a platform that ultimately drives traffic directly to the spaces that musicians were already inhabiting before COVID-19 and will still be occupying long after.
As you seek out your live music fix in the listings below, take a second to think about the message that pops up on your phone every time someone you follow goes live on Instagram. As ever, check back here throughout the week to find out about new events as they’re announced.
Homegrown Sounds has cultivated a lineup of independent artists from around the country for this special Instagram Live event. Five singer-songwriters will take to their Instagram accounts for an evening of live music that you can enjoy from the comfort of your own home. Tune in from 6:00 pm on Thursday to catch sets from Buddy Dingo, Yasmine Hosseini, Cathy Diver, Jim Dusty and Barely Coping.
- The Social Distancing Festival
- Ben Gibbard: Live From Home – 10:00 am daily
- Melbourne Digital Concert Hall
- Club Quarantine – Various times.
- Sofi Tukker – 3:00 am
- Close To Home – Live on Instagram – 6:00 pm
- Good Wonday Single Launch – 7:00 pm.
- TikTok Soundcheck Friday – 11:00 am.