The ACT has one of the highest sport participation rates in the country, with over 35 per cent of locals playing sport on a regular basis, according to recent census data.
That’s a lot of registration forms, and a lot of administrative work, particularly when paper-based processes and manual cash handling are involved. But now, Canberra technology start up CutOrange is taking the hard work out of sports club administration and registration with an innovative digital platform of the same name.
Product manager Alex Belperio describes CutOrange as a social membership platform for sporting clubs.
“The idea behind CutOrange is that clubs can set up an online registration process in a secure digital space. They can collect payments for registration, manage events, share organisational news and send out mass communications by email and SMS,” he says.
“With CutOrange, the entire experience is digital. You can manage a club without paper forms and can even better handle cash payments. All the club information you need is in the platform.”
CutOrange counts local league, union, soccer, cycling, football and boxing clubs among its Canberra users, but its biggest client is Boxing Australia, which it has worked with for just over 12 months.
“Boxing Australia’s challenge was managing participant information across a widespread base. There are boxers in small gyms in remote communities right up to Olympic competitors and national titles, and there was very little visibility over who was actually participating in the sport,” Alex says.
“By managing registrations and posting competition results online using CutOrange, Boxing Australia will be better placed to capture the true number of boxers across the country. Their aim now is to move from a paper-based process to one that’s entirely digital.”
CutOrange is also highly scalable, so it is suitable for local grassroots clubs and primary school sport, right up to sports with large participation rates such as Aussie Rules, netball and cricket.
Alex says that users don’t need to be IT experts to make the most of the platform.
“We’ve got users ranging from those who have barely used a computer right up to software developers. We have an online helpdesk, so users can sign up, get started and talk to us whenever they need.”
Sporting clubs interested in streamlining team management can use CutOrange to manage mass email communications at no cost. The platform takes a small cut of each transaction conducted on the site but does not charge for email communication to players and parents.
“Rather than the email addresses or phone numbers getting lost when an administrator moves on, that important information is always alive and evolving within CutOrange,” Alex says.