Big numbers out of Floriade

johnboy 28 December 2011 2


Andrew Barr has shared with the world his highlights from Ernst & Young’s evaluation report of the 2011 Floriade:

• a record $30 million into the ACT economy from interstate and international visitors during their stay – this is an increase of more than $3 million on last year’s results;
• On the Labour Day public holiday over 34,400 people walked through Floriade, beating our 2001 record day attendance by a few hundred up from just over 34,000;
• the second highest overall attendance figure since the introduction of turnstiles in 1999 – 412,024;
• an average of 3.1 nights stay by interstate and international visitors compared with 2.5 nights in 2010;
• a total of 126,957 unique interstate or international visitors who came to Canberra specifically to attend Floriade or extended their stay because of it;
• 97.8 per cent of attendees surveyed were ‘very satisfied’ or ‘somewhat satisfied’ with the event – up from 97.6 per cent in 2010;
• 22,603 total attendance for the rain affected Floriade NightFest – down on the 2010 attendance due to poor weather; and
• 89 per cent of NightFest attendees surveyed were ‘very satisfied’ or ‘somewhat satisfied’ with the event – up from 78 per cent in 2010.

The full report is available online

[Photo from our Hexacopter journey through Floriade this year.

What's Your Opinion?

Please login to post your comments, or connect with
2 Responses to Big numbers out of Floriade
welkin31 welkin31 1:22 pm 28 Dec 11

We must remember this minister floated the idea to move Floriade.
I betcha Labor wants Floriade to eventually move to the Arboretum.
They must fume that such a success was not of Govt making.

MrPC MrPC 11:32 am 28 Dec 11

I wonder how much of the ACT Govt’s meagre takings from Floriade got spent on that Ernst and Young report. At a guess it’d be all of it, or more.

Time for am audit of the ACT Govt itself methinks.

CBR Tweets

Sign up to our newsletter

Region Group Pty Ltd

Search across the site