A Canberra real estate agency has partnered with an environmental organisation to ensure their success directly benefits the planet.
Kingston-based The Property Collective has joined the One Tree Planted global reforestation initiative, pledging to plant a tree for every property sold or leased.
Since launching the initiative in May, the Collective has funded almost 1500 trees – a trend that will continue for the foreseeable future, according to The Property Collective Director of Property Management Hannah Gill.
“We want this to be an ongoing focus for us, not just short term,” she said.
Hannah said the initiative resulted from extensive staff consultation.
“As a business we wanted to make sure we were contributing to a better world, and it was important that whatever we landed on reflected the views and passions of our team,” she said.
“During lockdown we had a workshop via Zoom and everyone shared their ideas. Of all the things we talked about, the environment was a constantly recurring theme.
“We created a small task force to refine the idea and make it a reality, and this arrangement was the result.
“We’re really excited about it, the team is very engaged with it, because it’s a very tangible way that our performance and the work we do can make a direct and meaningful impact on a better future for us all.”
Tangibility is a recurring theme in the company’s corporate responsibility outcomes.
Earlier this year they commissioned a local artist to paint a large portrait of local Salvation Army stalwart Allan Jessop which they auctioned off for $26,000 for the organisation.
More recently they leveraged their network of local builders to create a cubbyhouse that was on display at Floriade, which they auctioned off at their spring event. It resulted in an $11,000 donation to Floriade’s 2022 charity partners SEE-Change and Raw Potential.
Director of Sales and Projects Will Honey said community work tied in neatly with the company’s motto – “If you want to go fast, go alone. If you want to go far, go together”.
This was also the basis that formed The Property Collective two years ago.
With more than three decades of combined industry experience, Hannah and Will felt property management was “broken” and a better way of achieving their mission to “help people thrive through property” would involve tapping into the strength of a collective.
The Property Collective model lives up to its name – clients can access the combined capabilities of a community of handpicked practitioners in any profession that touches the industry; from agents and property managers to conveyancers, brokers, financial advisors, maintenance services, stylists, tradespeople and everything in between.
“For anything property related, the Collective connects you with the right people,” Will said.
“We help clients build wealth rather than just being a property service.
“We do this by putting the top people in each role, then working to free up their time to focus on what they do best. It’s a more sophisticated approach that we’ve found benefits our clients enormously.”
The result is a “one-stop shop” delivering a seamless, end-to-end experience, whether you’re renting, buying, selling or delivering projects to the market.
They know the approach works, because they’ve seen it play out in real time.
“We recently mobilised the Collective for an interstate client who needed a property renovated and sold remotely,” he said.
“We connected them with everyone they needed to effectively get the place market ready – carpet, tiling, painting, blinds, you name it.
“We then marketed and sold the property for well over the asking price, and the owner didn’t have to do a thing.”
For more information, visit The Property Collective website.