Skip to content Skip to main navigation

Community

Quality childcare in a
welcoming & supportive environment

CBR, Canberra’s city brand unveiled

By Advertising Feature - 28 November 2013 81

brand canberra cbr

In September 2012, the ACT Government began the development of a city brand for Canberra.

The city brand is designed to build on the success and momentum of our Centenary year and is a way for people to better understand and engage with Canberra as a place to live, work, visit, learn and invest.

Our sectors

Science, Research, Tourism, Environment, Region, History, Sport and Recreation, Food and wine, Embassies, Arts and Culture, Business, Education, Federal Government and ACT Government.

Our audiences

Local, regional, national and global.

Our values

Challenge, Ideas, Free Spirit, Quality of Life and Discovery.

Our personality

Genuine, Influential, Thoughtful, Contemporary and Collaborative.

Our brand essence

Brilliant Possibilities.

To read the full story behind the new city brand, please visit www.brandcanberra.com.au

The city brand is for all of Canberra not just the ACT Government.

It identifies Canberra’s unique qualities in a single, unified, “story telling” framework.

The essence of “Brilliant Possibilities” suggests Canberra’s potential future is bright but it will take action from each and every one of us to make it a reality.

It will be up to all of us as individuals, families, schools, universities’ and workplaces to make it a reality.

Have your say?

Today we begin a further three month community discussion about our new brand before the announcement of a final brand program in March 2014.

[First published Nov 28, 2013 @ 2:00]

What’s Your opinion?


Post a comment
Please login to post your comments, or connect with
81 Responses to
CBR, Canberra’s city brand unveiled
Oy_Vegas 9:55 am 28 Nov 13

Like the logo. Colour is meh. Overall, needs more Skywhale.

Primal 9:49 am 28 Nov 13

Thumper said :

Feel the power…

Hey, I liked Feel the Power!

Whilst I appreciate the value of a good city brand (the ‘I Amsterdam’ brand/program impressed when I was in Europe), this opening salvo of buzzwords and a trendy logo seems like a poor way to get locals on-board.

bikhet 9:47 am 28 Nov 13

Masquara said :

Why are we using the Snows’ airport code as our branding?

It may be Snow’s airport, but it’s not his code. CBR is the IATA code for Canberra. If you’re an airport train spotter, the ICAO code is YSCB.

staria 9:41 am 28 Nov 13

Thumper said :

Oh… f*cking… dear….

Feel the power…

Every time I see one of those numberplates I feel sorry for the person driving the car 😀

Masquara 9:21 am 28 Nov 13

CanberraMelon said :

Please visit http://www.brandcanberra.com.au to read the story about Canberra’s new brand. Thanks.

Branding that requires people to read the pitch is an immediate, unsalvageable fail, Melons!

Holden Caulfield 9:15 am 28 Nov 13

Well the public commentary is going about as well as I would expect, haha.

CanberraMelon 8:51 am 28 Nov 13

Please visit http://www.brandcanberra.com.au to read the story about Canberra’s new brand. Thanks.

NoniDoll 8:39 am 28 Nov 13

That logo will be out of style in three to five years, and is hella ugly. The geometric style reeks of ‘fad’.

It makes me sad.

magiccar9 8:38 am 28 Nov 13

The city brand is designed to build on the success and momentum of our Centenary year and is a way for people to better understand and engage with Canberra as a place to live, work, visit, learn and invest.

No matter what fancy colours, words and ideas you spend money developing, people are still aren’t going to come here. It’s not like someone sitting in their Condo in Sydney, Melbourne etc are going to see a yellow rectangle with some lines on it and say “hot damn, that makes itch to go and see those Canberra folk because they value free spirit and ideas and stuff…”

The essence of “Brilliant Possibilities” suggests Canberra’s potential future is bright but it will take action from each and every one of us to make it a reality.

The future probably isn’t so bright if you’ve been made redundant from a Government department recently, or were trying to start a career with them in the next 3 years. But don’t worry, a nice bright yellow logo will make you forget all your worries!

Endrey 8:35 am 28 Nov 13

Obviously a huge problem for Canberra is that our city’s brand is constantly defined by others.
These others aren’t concerned with all the beautiful things people can and do do here and instead the winning views come from the news declaring ‘Canberra to introduce tax’ to the tired and outdated gags about fireworks and porn. For fuck’s sake, people in Sydney are mocking us for having planned our traffic flow.

I think this is a great step in wresting back our own identity and injecting some truth for all of our reputations. I look forward to seeing this across the genuinely organic and interesting things about town like You Are Here and I hope it is never hijacked by dull things like the Canberra Centre.

I’m on board.

Masquara 8:33 am 28 Nov 13

“Brilliant possibilities” sounds like sarcasm.

Masquara 8:32 am 28 Nov 13

Is it using our new Centenary font?

Why are we using the Snows’ airport code as our branding?

How is the centenary relevant as ongoing branding?

Most of all – why the colour, which is so incredibly unflattering to any but the darkest complexion as a tee-shirt? This is an almost fluoro yellow. Not fit for purpose.

Thumper 8:22 am 28 Nov 13

Oh… f*cking… dear….

Feel the power…

BimboGeek 7:59 am 28 Nov 13

How much was spent on consultation, just to have some idiot executive say “I like the National Gallery logo, make it just like that!”?

astrojax 6:28 am 28 Nov 13

how is ‘challenge’ a value?

1 2 3 6

Related Articles

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2017 Riot ACT Holdings Pty Ltd. All rights reserved.
www.the-riotact.com | www.b2bmagazine.com.au | www.thisiscanberra.com

Search across the site