In September 2012, the ACT Government began the development of a city brand for Canberra.
The city brand is designed to build on the success and momentum of our Centenary year and is a way for people to better understand and engage with Canberra as a place to live, work, visit, learn and invest.
Science, Research, Tourism, Environment, Region, History, Sport and Recreation, Food and wine, Embassies, Arts and Culture, Business, Education, Federal Government and ACT Government.
Local, regional, national and global.
Challenge, Ideas, Free Spirit, Quality of Life and Discovery.
Genuine, Influential, Thoughtful, Contemporary and Collaborative.
Our brand essence
To read the full story behind the new city brand, please visit www.brandcanberra.com.au
The city brand is for all of Canberra not just the ACT Government.
It identifies Canberra’s unique qualities in a single, unified, “story telling” framework.
The essence of “Brilliant Possibilities” suggests Canberra’s potential future is bright but it will take action from each and every one of us to make it a reality.
It will be up to all of us as individuals, families, schools, universities’ and workplaces to make it a reality.
Have your say?
Today we begin a further three month community discussion about our new brand before the announcement of a final brand program in March 2014.
[First published Nov 28, 2013 @ 2:00]