Skip to content Skip to main navigation


Sunday 8 April 2018, 9 am - 3 pm

Go for 2&5® ?

By johnboy - 20 April 2007 13

Katy Gallagher has announced that she’s slipping another bung to the advertising industry (comes in handy when booking your spots for re-election next year if the relationship is well established). This time it’s to tell us to eat more fruit and vegetables.


The campaign is called “Go for 2&5®”.

When your message can be summed up as “eat more fruit and vegetables” why not make it completely incomprehensible? Then you can run another campaign to explain what the first one was all about.

Today’s challenge for audience participation is to come up with snappy, vaguely suggestive but mostly incomprehensible titles for further public health campaigns. Let’s see what you can do with these:

● Brush your teeth twice a day for at least two minutes
● Don’t run with scissors
● Drink less booze
● Put a jumper on
● Wash your hands after you go to the toilet
● Get more sleep
● Stop drinking each other’s blood (one for the goths and emos)

(Oh and while we’re here, RiotACT would happily do a very generous deal if Katy wants to reach an audience that doesn’t consume a lot of other commercial media)

What’s Your opinion?

Please login to post your comments, or connect with
13 Responses to
Go for 2&5® ?
Showing only Website comments
Newest to Oldest
Oldest to Newst
Sammy 10:24 am 21 Apr 07

They just ripped this off Coles.

johnboy 10:49 pm 20 Apr 07

some of us drink more to get to sleep

While I know I sleep more easily after a few drinks I’d suggest it’s not ideal to self-medicate.

burninator 9:42 pm 20 Apr 07

How about “stop being stupid.”

emd 8:17 pm 20 Apr 07

Too much bed and not enough sleep
Sounds like a slogan for one of Fyshwick’s fine establishments.

bubzie 6:59 pm 20 Apr 07

See, some of us drink more to get to sleep…what shall i do now? 😀

astrojax 5:02 pm 20 Apr 07

a propos, i have been perpetually perplexed by nsw’s rta ads ‘3 x 3 your petrol dollars at work’… wha’ the fark? anyone?

scissors – sharp ‘n’ slow
toilet – wee wash now
sleep – zzz 4 8+ x7

How about “pay your taxes before you die”.

neanderthalsis 3:24 pm 20 Apr 07

The QLD Government did a 2 & 5 campaign some time ago. It featured a bizarre effigy of a man made out of fruit and vegies telling the kiddies to eat more green stuff, I think it scared a lot of small children.

Perhaps they also need a campaign that tell of the inherant dangers of mixing dope, speed, ice, smack, coke, petroleum aromatics and passion pop (practical advice for those teens out there wanting to experiment with brainkillers).

Deano 3:03 pm 20 Apr 07

Get more sleep

40 Winks for Feeling Better

Too much bed and not enough sleep

Deano 3:00 pm 20 Apr 07

Stop drinking each other’s blood
Don’t mix your plasma

Maelinar 2:47 pm 20 Apr 07

I thought it referred to the working week, a legacy of the industrial revolution. Ideally it should be 4+3.

Fiona 2:03 pm 20 Apr 07

i thought that 2+5 thing was a coles thing… *shrugs*

jacross 1:59 pm 20 Apr 07

Here’s one for teeth brushing: 2-24->2

Related Articles

CBR Tweets

Sign up to our newsletter

Copyright © 2018 Riot ACT Holdings Pty Ltd. All rights reserved. | |

Search across the site