Katy Gallagher has announced that she’s slipping another bung to the advertising industry (comes in handy when booking your spots for re-election next year if the relationship is well established). This time it’s to tell us to eat more fruit and vegetables.
The campaign is called “Go for 2&5Â®”.
When your message can be summed up as “eat more fruit and vegetables” why not make it completely incomprehensible? Then you can run another campaign to explain what the first one was all about.
Today’s challenge for audience participation is to come up with snappy, vaguely suggestive but mostly incomprehensible titles for further public health campaigns. Let’s see what you can do with these:
â— Brush your teeth twice a day for at least two minutes
â— Don’t run with scissors
â— Drink less booze
â— Put a jumper on
â— Wash your hands after you go to the toilet
â— Get more sleep
â— Stop drinking each other’s blood (one for the goths and emos)
(Oh and while we’re here, RiotACT would happily do a very generous deal if Katy wants to reach an audience that doesn’t consume a lot of other commercial media)