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Beyond the expected

Our very own WIN News makes it onto Media Watch

By johnboy - 15 August 2006 33

Last night was not a good one for our friends at WIN News.

They were Media Watch’s Front Page story for their inability to understand a simple joke being used by the Lifesavers to raise awareness of the risks of drowning.

Despite not giving their reporter James Goodwin enough time to cover the event properly and realise the joke WIN were blaming the lifesavers in their pathetic explanation for the cockup:

“The Royal Life Saving Society of the ACT has apologised for misleading the Canberra community over a fictitious proposal to redevelop Yarralumla Beach. Executive Officer Peter Castle today admitted the story was a bizarre, some would say irresponsible and stupid, stunt to try and raise awareness of drownings.

WIN News, significantly dumber than 2CC.

What’s Your opinion?


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33 Responses to
Our very own WIN News makes it onto Media Watch
Mr_Shab 12:51 pm 16 Aug 06

At the risk of this becoming awfully homoerotic, I’d say the same of myself

Absent Diane 12:50 pm 16 Aug 06

so you are a softhead?

bonfire 12:48 pm 16 Aug 06

im a lover not a fighter.

Absent Diane 12:39 pm 16 Aug 06

and the famed mr shab v bonfire showdown.

Thumper 12:35 pm 16 Aug 06

damn, I wanted to see them battle giant carp, you know, something like Jules verne’s 20,000 Leagues under the sea….

Absent Diane 12:18 pm 16 Aug 06

so yous guys mean they aren’t gonna have an underwater big brother… 😛

jamius maximus 12:15 pm 16 Aug 06

I think is was a very clever idea, and (as long as people hang around all the way through) does no harm. Did anyone from here go?

Having been to local press launches where no media turns up, it is very demoralising, and I can understand the society looking for creative new ways to get people to show up.

Mr Evil 12:15 pm 16 Aug 06

When I saw this news item I thought it was serious too! Let’s face it; it doesn’t sound that stupid when compared to some of the serious proposals the seem to pop up in Canberra i.e. “Supersonic” Busway, SIEV-X Memorial.

Thumper 11:47 am 16 Aug 06

The idea was simply to get a lot of the press at the launch.

If the RLSS had said, we’re having a launch of an awareness campaign, then no-one would have turned up.

Thus they made up this weird story and the press came in droves.

WIN took the bait, line sinker, rod and reel and went home….

simto 11:33 am 16 Aug 06

Yeah, the connection does seem to be missing somewhere. But it still doesn’t excuse massively innacurate reporting of it.

terubo 11:08 am 16 Aug 06

I don’t get the connection between the stunt and ‘raising awareness of drownings’ – but then, I’ve only just emerged from a bed of leaves under the house (my place of winter hibernation)…

jamius maximus 9:18 am 16 Aug 06

Well said Thumper.

The most shameful thing here were the lies told to cover themselves. Being dumb and/or under-resourced is one thing, being an unreliable source of information is quite frankly a little concerning, even for a local service. Makes me think – has this happened before?

Thumper 9:06 am 16 Aug 06

Well, thats what you get from taking the free lunch offer but not hanging around for the show.

Shame on you WIN, I hope you learnt a valuable lesson. You look like fools.

However, I will grant WIN this, at least they have a local content in their news. Hopefully it remains that way.

Absent Diane 9:03 am 16 Aug 06

man I am glad I don’t watch free to air tevelision

seepi 9:10 pm 15 Aug 06

It is sad that Canberra media doesn’t even pretend to do proper investigative journalism anymore. This is one reason why the local pollies can just gloss over things.

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